When should we start — we launch in a few weeks?

Ideally sooner. The pre-launch list is the single biggest lever, and it takes weeks to build properly. We can still help close to launch, but the earlier we start, the better the day-one surge.

Kickstarter or Indiegogo — which is right for us?

It depends on your product, audience, and goals. We work on both and help you choose, rather than defaulting to one.

What happens after the campaign funds?

That's where we keep working. Your backers are a warm DTC audience — we roll them into lifecycle and acquisition so the campaign becomes the start of a business, not the end of a project.

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Services / Crowdfunding Marketing

Crowdfunding campaigns are won before launch day.

The projects that fund in hours didn't get lucky — they spent the weeks before launch building an audience primed to back on day one. We build that audience, engineer the launch, and turn the backers into a business that outlasts the campaign.

Let's build something

By launch day, the outcome is mostly decided.

The single biggest predictor of a funded campaign is the size and warmth of the pre-launch list on launch day. Most creators skip it — they build the product, launch cold, and hope the platform sends traffic. It doesn't.

Crowdfunding platforms reward campaigns that surge early with their own algorithmic momentum. That means the first 48 hours decide the next 30 days — and those 48 hours are determined by the weeks before launch. So we work backwards from launch day: build the list first, then engineer the surge.

Set the goal

Platform, raise target, and timeline locked in before anything else.

Build the VIP list

Landing page live. Paid acquisition fills it with warm leads.

Nurture the audience

Email sequences keep them engaged and primed until launch day.

Engineer the surge

Email, SMS, and paid fire simultaneously. The first 48 hours decide the next 30 days.

Sustain the momentum

Retargeting and fresh creative hold the raise through the mid-campaign lull.

Keep the business

Backers roll into lifecycle flows. The campaign becomes a launchpad.

Platforms we've launched on

What we build and operate

Four phases. From cold start to funded — and beyond.

Pre-launch — build the audience.

Landing and VIP-list pages, paid acquisition to fill them, and a nurture sequence that keeps the list warm until the day it matters. The goal is a crowd waiting at the door, not a search for one after you open it.

Pre-launch — build the audience.

Launch — engineer the surge.

Coordinated launch-day sequencing — email, SMS, and paid all firing to convert that warm list fast, so the campaign hits its early momentum and the platform's algorithm picks it up. The first 48 hours decide the next 30 days.

Launch — engineer the surge.

Mid-campaign — sustain it.

Retargeting, fresh creative, and momentum updates so the middle-of-campaign lull doesn't stall the raise. Funded campaigns don't coast to their goal — they maintain pressure.

Mid-campaign — sustain it.

Retargeting, fresh creative, and momentum updates so the middle-of-campaign lull doesn't stall the raise. Funded campaigns don't coast to their goal — they maintain pressure.

After the campaign — keep the business.

The backer list is a warm DTC audience. We roll it into ongoing lifecycle and acquisition so the campaign becomes a launchpad, not a one-time event. This is where most creators leave money on the table.

After the campaign — keep the business.

Questionsbuyersask

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I've worked with Lightdrop on multiple projects over the last 5 years and am always amazed with the level of strategy, guidance and execution they bring to the table. Lior and his team are masters in digital and brand marketing.