Do you run the ads or just build the systems?

Both. We build the infrastructure and then operate the channels on top of it, with part of our pay tied to results.

Our tracking is a mess. Where do you start?

There. We audit and rebuild the measurement layer before scaling spend, because optimizing on bad data just gets you to the wrong answer faster.

How fast do results come?

Conversion and lifecycle work often move numbers within weeks. Acquisition scaling and technical SEO compound over months. We sequence so something is working early while the slower levers build.

Do you work with our platform?

We work across Shopify, BigCommerce, and Magento — and we migrate brands off platforms that are holding them back.

Jump sections

Services / Ecommerce Growth

Growth isn’t a campaign. It’s an engine — and we build the whole thing.

Ecommerce growth fails in the gaps: traffic that doesn’t convert, buyers who never return, numbers nobody trusts. We build the full engine — acquisition, lifecycle, conversion, and the measurement layer holding it together — and then we operate it.

Let's build something

Start with the number that actually predicts profit.

Most brands steer by cost-per-click and cost-per-lead because they're easy to see. They're also close to useless on their own. Across a portfolio spanning 150+ campaigns and more than $11M in tracked revenue, cost-per-lead showed effectively zero correlation with profitability. Cheap leads were not more profitable leads.

What predicts profit is cost per buyer — what it costs to acquire someone who actually pays — read against contribution margin. We instrument for that first, because every optimization after it inherits whatever we measure.

Cold start

Instrument the truth

Server-side tracking before anything scales.

Acquire

Meta & Google on numbers that are real.

Convert

Product page and checkout become revenue.

Retain

Lifecycle turns one order into five.

Steered on cost per buyer

The engine we build

Four systems and the tooling that connects them.

Acquisition

Meta and Google, built on server-side tracking so the numbers you scale against are real. See paid acquisition.

Acquisition

Meta and Google, built on server-side tracking so the numbers you scale against are real. See paid acquisition.

Lifecycle

The flows that turn a first order into a second and a fifth. See email & lifecycle.

Lifecycle

The flows that turn a first order into a second and a fifth. See email & lifecycle.

Conversion

The product page and checkout work where existing traffic becomes more revenue. See conversion & CRO.

Conversion

The product page and checkout work where existing traffic becomes more revenue. See conversion & CRO.

Technical foundations

Schema, site speed, and the crawlability that compounds for free. See technical SEO.

Technical foundations

Schema, site speed, and the crawlability that compounds for free. See technical SEO.

Custom tooling

When the problem has no off-the-shelf answer, we build it. See custom tooling.

Custom tooling

When the problem has no off-the-shelf answer, we build it. See custom tooling.

Where growth actually comes from

Most brands over-invest in the first lever and under-invest in the fourth. Repeat revenue is where margin lives — the cheapest growth you’ll ever buy.

Lever

What it moves

Where it usually hides

More buyers

Top-line volume

Untapped channels and geographies

Better conversion

Revenue per visit

Product page and checkout friction

Higher order value

Revenue per order

Bundles, upsells, merchandising

More repeat purchases

Lifetime value

Post-purchase lifecycle flows

Proof

We built and ran the engine for a subscription DTC brand.

Monthly recurring revenue grew 623%, with revenue outpacing member growth — the tell that retention and lifetime value were doing the work rather than a one-time acquisition spike.

623%

MRR growth — subscription DTC brand, full engine built and operated.

$11M+

Tracked revenue across 150+ campaigns — the dataset behind our cost-per-buyer approach.

Want the math on your own numbers?

Model the engine against your revenue, margin, and repeat rate.

📊

Ecommerce Unit Economics Calculator

Average Order Value (AOV)$75

Cost of Goods (COGS)$30

Customer Acquisition Cost (CAC)$35

Annual Purchase Frequency2.5x

Customer Lifespan (months)24 mo

Gross Margin

60.0%

Contribution

$45.00

Customer Lifetime Value (LTV)

$375.00

LTV:CAC Ratio

10.71:1

✓ Healthy (3:1+ target)

Payback Period

3.7 mo

Profit/Customer

$190.00

Adjust inputs to model your unit economics. Target: 3:1+ LTV:CAC ratio, <12 month payback.

Questionsbuyersask

“

I've worked with Lightdrop on multiple projects over the last 5 years and am always amazed with the level of strategy, guidance and execution they bring to the table. Lior and his team are masters in digital and brand marketing.