We already have flows. Why rebuild them?

Most flows we inherit were set up once and never touched. The gap between a default template and a tuned sequence is usually the largest, cheapest revenue win available.

Both, used differently. Email carries the story; SMS carries urgency. Sending the same thing on both is how brands get muted.

How do you avoid annoying our list?

Frequency and relevance are engineering problems. We segment by behavior and suppress aggressively — deliverability is an asset, and burning it costs more than any single send earns.

Do you write the emails or just build the automation?

Both. Strategy, copy, design, and the technical build — then we operate it.

Jump sections

Services / Email & Lifecycle

Acquisition rents customers. Lifecycle owns them.

Every dollar of paid spend buys one transaction. Lifecycle is what turns that transaction into a relationship — and it’s the highest-margin revenue in the business, because you already paid to acquire the person. We build the flows and then we run them.

Let's build something

Flows do the compounding. Campaigns do the spikes.

Most brands pour effort into campaign sends and treat automated flows as a checkbox. It's backwards. Campaigns produce a spike and stop. Flows run forever, triggered by what a customer actually does — which makes them the compounding asset.

We build the flow layer first, then use campaigns for the moments that deserve one.

Welcome

First value, fast — the highest-intent moment.

Cart recovery

Recover demand you already paid to create.

Post-purchase

Earn the second order and the review.

Winback

Bring lapsed buyers back on your cycle.

Campaigns vs. flows

A campaign is a spike you schedule. A flow is a baseline that compounds. We build the baseline first.

Dimension

Campaigns

Automated flows

Timing

You pick the moment

The customer’s behavior picks it

Relevance

Broad

Triggered by intent

Effort

Recurring, every send

Build once, refine forever

Revenue shape

A spike

A compounding baseline

The flows we build

Built once, refined forever, running always.

Welcome and onboarding

The highest-intent moment a subscriber will ever have. Get them to first value fast.

Welcome and onboarding

The highest-intent moment a subscriber will ever have. Get them to first value fast.

Browse and cart abandonment

Recovering demand you already paid to create — the cheapest revenue on the list.

Browse and cart abandonment

Recovering demand you already paid to create — the cheapest revenue on the list.

Post-purchase

The sequence that earns the second order, plus review requests that build social proof automatically.

Post-purchase

The sequence that earns the second order, plus review requests that build social proof automatically.

Replenishment and winback

Timed to your actual purchase cycle, not a template’s guess.

Replenishment and winback

Timed to your actual purchase cycle, not a template’s guess.

Subscription retention and dunning

For recurring brands, the flows that save MRR before it churns. See subscription DTC.

Subscription retention and dunning

For recurring brands, the flows that save MRR before it churns. See subscription DTC.

B2B nurture

Long-cycle sequences that keep you in frame across a buying committee.

B2B nurture

Long-cycle sequences that keep you in frame across a buying committee.

The platforms we operate

We build on the stack you already run and only build custom where the platform can’t do the job.

Klaviyo (email + SMS)Recharge (subscription + dunning)Your existing ESPYour commerce stack

Proof

A subscription DTC brand where we built and ran the lifecycle engine.

Monthly recurring revenue grew 623% while member count grew 286% — revenue outpacing members, which is what retention looks like when it works.

623%

MRR growth — subscription DTC brand, lifecycle engine built and operated.

286%

Member growth over the same period — revenue outpaced it, the tell that retention did the work.

What a flow rebuild is worth on your list

The gap between default flows and tuned ones is usually the cheapest revenue on the table. Run your numbers.

📧

Email Flow Revenue Calculator

Monthly Revenue$100,000

Email List Size25,000

Current Email % of Revenue15%

⚠️ Below benchmark (25-40% target)

Top ecommerce brands drive 30-40% of revenue from email

Current Email Rev

$15,000/mo

Target (35%)

$35,000/mo

Annual Opportunity

$240,000

$20,000/mo gap × 12 months

Revenue by Flow Type

Welcome Series$8,750

Abandoned Cart$7,000

Browse Abandon$4,200

Post-Purchase$6,300

Win-Back$3,500

Based on industry benchmarks for optimized ecommerce email programs.

Questionsbuyersask

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I've worked with Lightdrop on multiple projects over the last 5 years and am always amazed with the level of strategy, guidance and execution they bring to the table. Lior and his team are masters in digital and brand marketing.