We're getting signups but churning them. Where do you start?

With onboarding and the first 90 days. Most subscription churn is decided early — we build the flows that get a new member to real value before they reconsider.

Do you work with Recharge?

Yes. We build on the subscription and billing tools you already run — Recharge and others — including the dunning and failed-payment recovery that quietly saves a lot of MRR.

Why do you focus on MRR instead of new subscribers?

Because you can grow signups while shrinking the business. MRR, churn, and lifetime value tell you whether growth is real. On our last subscription engagement, MRR grew 623% — faster than the member count — because retention was doing the work.

How does the revenue-share model work here?

We take part of our upside as a share of the recurring revenue we help build, so we only win when your subscribers keep paying. It aligns us with retention, not just acquisition.

Jump sections

Industries / Subscription & Membership DTC

Subscriptions don't die at checkout. They die at month three.

Acquisition gets you the first order. The business is what happens after — whether the subscriber stays through month three, month six, month twelve. We build for month three.

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The number that runs a subscription business.

In one-time-purchase ecommerce, the sale is the finish line. In a subscription business, the sale is the starting line — and the metric that matters isn't first orders, it's MRR, churn, and lifetime value.

A brand can be “growing” on new signups while quietly shrinking on retained revenue. We build for the whole lifecycle of a subscriber, not just the moment they join.

Onboarding that earns month one before doubt sets in.

Activate

The first real value moment — when it clicks.

Retain

Lifecycle sequences that keep subscribers past month three.

Win Back

Re-engagement for churned subscribers at the right moment.

Where subscribers are won and lost.

Most churn is decided in the first 90 days. We build the infrastructure for every phase.

Day 1–14

Onboarding

Get new subscribers to their first "worth it" moment before doubt sets in. This is where most churn is decided.

High risk

Day 30

First renewal

The first proof point that the subscription delivers. Retention flows do the patient work here.

Critical

Month 3

The real test

Most subscription churn peaks here. Brands that survive month three with strong LTV win the business model.

Highest risk

Month 6+

Compounding

Subscribers who reach six months tend to stay. The engine compounds — MRR grows faster than new signups.

Retention wins

What compounding retention looks like

A subscription DTC brand. Full acquisition-to-retention engine.

We built the acquisition-to-retention engine for a subscription DTC brand and ran it. The result wasn't a spike — it was compounding recurring revenue. MRR grew 623%. Paying member count grew 286%.

MRR growing faster than the member count is the tell: retention and lifetime value were doing the work, not just top-of-funnel signups. That's the difference between renting growth and building it.

623%

Monthly recurring revenue growth — driven by retention, not just new signups.

286%

Active paying member growth over the same period.

What we build and operate

Four systems. All aimed at month three and beyond.

Onboarding that earns month one.

Flows that get a new subscriber to real value before doubt sets in — the moment they first feel like the subscription is worth it.

Onboarding that earns month one.

Flows that get a new subscriber to real value before doubt sets in — the moment they first feel like the subscription is worth it.

Retention flows that compound.

The lifecycle sequences between renewals: triggered by behavior, tuned to your subscriber's stage, doing the patient work that keeps people subscribed.

Retention flows that compound.

The lifecycle sequences between renewals: triggered by behavior, tuned to your subscriber's stage, doing the patient work that keeps people subscribed.

Churn recovery and dunning.

Failed payments recovered before they lapse, at-risk subscribers caught before they cancel — built on Recharge and the platforms you already run.

Churn recovery and dunning.

Failed payments recovered before they lapse, at-risk subscribers caught before they cancel — built on Recharge and the platforms you already run.

Reactivation for the ones who left.

Win-back sequences that reach churned subscribers at the right moment, with the right proof that it's worth coming back.

Reactivation for the ones who left.

Win-back sequences that reach churned subscribers at the right moment, with the right proof that it's worth coming back.

Questionsbuyersask

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I've worked with Lightdrop on multiple projects over the last 5 years and am always amazed with the level of strategy, guidance and execution they bring to the table. Lior and his team are masters in digital and brand marketing.