MARKETING & GROWTH

WE GROW BRANDS

Lightdrop was founded with a single mission: to generate our clients more business. We provide the strategy, guidance and execution to grow and empower businesses of all sizes, in all categories.

FOCUS

Websites, e-blasts & engaging content; the products we develop are designed to create long-term meaningful relationships between the brand and the consumer. As such, our custom-developed content strategies are imbued in the DNA of each product we build and ship to our clients.

STRATEGY

From brand awareness through customer acquisition and everything in between, we’ll craft a strategic digital growth game-plan built from the ground up and completely customized according to your needs.

GUIDANCE

We align your company around the brand’s direction, choices, and tactics by increasing knowledge around marketing technology, and the direction the company is headed in.

EXECUTION

Our holistic approach keeps us focused on the big picture, while paying careful attention to even the smallest details along the way. The devil is in the details—our execution is flawless.

OUR WORK

Lightdrop has delivered diverse sets of work for many different brands and clients. Take a look through some of our marketing and growth case studies to get a feel for the work we create.

DREAMERS & DOERS

team

DREAMERS & DOERS

team-mobile

Headquartered in LA, our global team is made up of the most talented people in their fields: marketing experts, strategists, analysts, ad ops, developers, designers, copywriters, photogs and videographers.

We'll do what we do best,
So you can do what you do best.

I’ve worked with Lightdrop on multiple projects over the last 5 years and am always amazed with the level of strategy, guidance and execution they bring to the table. Lior and his team are masters in digital and brand marketing.

Ron LeviChief Content Officer, DogTV

Wide variety of services and a highly skilled team. We’ve been working with Lightdrop for a couple years and have seen excellent results.

Marty FinkelsteinDirector of Advertising, Jewish Journal

Our experience with Lightdrop has been nothing short of incredible. Lior and Lightdrop produce excellent results and I would highly recommend them to anyone.

Jenny TraskExecutive Assistant to the Founder, DW Drums & Drum Channel

I’ve worked with Lightdrop on 3 different engagements, and can’t wait for the 4th. They ask the necessary questions from the start so that they and the client are aligned on goals and process. And then they delivers amazing results, time after time.

Jared SichelPartner, Winning Tuesday

Partnering with Lightdrop has had a transformative impact on our business. Their quality of work and attention to detail are truly best-in-class. I highly recommend them.

Ayal NitzanPresident, La Grange Post

Thanks to Lightdrop’s expert advice, my small business’s client base quadrupled in only two months. If you’re looking for an expert partner to grow your brand across digital and web platforms: you’ve found them. Simply the best.

Michael RobinFounder, Ivy Method

Lightdrop always delivers the good. Lior is a great leader. Partnering with him and team is an invaluable resource for any brand looking to add a world class marketing and growth agency.

Andrew ShippSr. Director Marketing, Loose Cannon Systems

Lightdrop are truly team players and continue to bring new thoughts and ideas to the table. They listen to our concerns and will pivot if we need them to. Couldn't be happier with the services provided by Lightdrop.

Paul GambleHead of Digital, WatchWarehouse.com

LET’S GET STARTED

Fill out this form and a member of our team will get in touch as soon as possible. We look forward to hearing from you.

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Throwback Thursday! 🚀
@meyta1cohen: “Throwback to packing and shipping thousands of Kickstarter packages myself, the neighborhood’s post office employees still give me dirty looks every time I go there. Worth it though.” 

From video production & copy to design & paid advertising, Lightdrop took charge of every aspect of Meytal's Kickstarter campaign, leading it to success from start to finish. It's truly remarkable what opportunities the internet has opened up for us.
#poweredbyLightdrop 🚀
At the core of our work lies the undeniable truth that people are everything. They are the driving force behind everything we do, and their dedication and passion fuel our every endeavor. #poweredbyLightdrop 🚀
As a digital marketing agency, we draw inspiration from remarkable campaigns that surround us. 🙌🏼
@rolex is always striving for excellence and pushing the boundaries of innovation. This year, they have once again set the bar high with a daring approach in the launch video for their new models. Through their ingenuity, Rolex continuously finds new and imaginative ways to showcase their iconic timepieces, serving as a beacon of inspiration for us to follow 🚀
Whether you're skiing down the slopes or kayaking in the rapids, experience the freedom to communicate anywhere with Milo. Lightdrop is honored to have helped kick off this groundbreaking journey, and we can't wait for you to join us. 🌎
@okmilo
@redbull
@myshellparker
@markabma

#poweredbyLightdrop 🚀
In marketing, big brands are constantly adapting to stay on top of relevant cultural topics and trends. Guinness releasing this ad about the coronation this week reminds us about the importance of tapping into the current conversation to establish your brand as being in touch with the world around us. 🍺

Using current pop culture trends or imagery that everyone is talking about presents an excellent opportunity for brands to engage with their audience around the current social conversations. 🚀
We're all familiar with lifestyle marketing, which aims to sell a product through a feeling or emotion. However, it was Marlboro that pioneered this approach and revolutionized the advertising industry. 

In the 50s, when ads relied heavily on statistics and facts to sell products, Marlboro went against the norm and sold a lifestyle instead. They crafted a compelling image of rugged masculinity and freedom associated with their product. The Marlboro Man ads not only transformed the way products were marketed but also earned a place in history as one of the most brilliant advertising campaigns of all time.
In today's crowded digital landscape, it's more important than ever to stand out from the competition. At Lightdrop, we help businesses differentiate themselves and capture the attention of their target audience.

Whether it's through eye-catching visuals, compelling messaging, or innovative digital strategies, it's important to create a memorable brand experience that resonates with your audience and drives results.

#poweredbyLightdrop 🚀
Take a closer look at this fascinating birds-eye-view of a shopping mall floor. 👀

The advertisement cleverly incorporates the movement of people to create the effect of a group of "fleas" in action. This innovative approach relies on the dynamic interaction between the advertisement and the shoppers to deliver a highly effective marketing message.

Frontline nailed it with this one. 🙌🏼
Graphic Design-in-action 🚀

At the heart of every successful marketing campaign lies a great design. In today’s visually-driven world, it’s more important than ever to ensure that your brand stands out with visually stunning graphics that capture attention & convey your message.

Whether it’s designing a social media ad, a website banner, or a print flyer, great design has the power to make your brand memorable, recognizable, and appealing.
#poweredbyLightdrop
These are computer generated images. We know AI is revolutionary. But how can you harness it for marketing? To generate these photos, we asked for: "Female fan at Lakers game drinking a beer."

Midjourney is a program that generates custom images based on what you tell it. From a marketing perspective, you can now create images that are specifically tailored to your brand, message, and target audience. 

Not only does AI save time and resources by automating the image creation process, but it also allows for greater flexibility and customization. You can quickly generate variations of an image or test different designs to optimize performance and drive conversions.

The possibilities are endless. 🚀
Growth is the ultimate goal for any business, and digital marketing is an essential tool to achieve it.

Search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, and email marketing are keys to growth in the digital marketing world. By leveraging these channels effectively, you can drive more traffic to your website, generate leads and sales, and build lasting relationships with your customers.

At Lightdrop, we believe that education is critical to achieving growth. That's why we are committed to sharing our expertise and insights with our audience. Follow us for more tips and strategies on how to unlock exponential growth for your business through digital marketing 🚀
McDonald's gives us a unique twist, mashing two iconic styles together for an unforgettable ad. Combining the familiar with the unexpected, Mc Donalds and Pantone blend classic elements in a new way that makes it fun to see our favorite brand from an unexpected perspective.

Credit: We Are Young Agency
Marketing isn’t one-size-fits-all. Whether you’re selling to businesses or consumers, understanding the nuances of B2B vs. B2C marketing can make all the difference. 🚀
Holidays are a fun opportunity to get creative with your marketing. With iconic images and symbols associated with each holiday - think: Easter eggs, Christmas trees, jack-o-lanterns - incorporating them into your marketing can be a fun and effective way to catch your audience's attention.

Nescafe nailed it with this ad - by cleverly linking two distinct images, they created a successful campaign that immediately grabs the viewer's attention and effectively conveys their message.

Happy Easter! 🐣
Watch Meytal rock out in this single from her Kickstarter-funded album! 🥁

The rise of online platforms like Kickstarter has provided emerging musicians with an alternative to the conventional record label model, enabling them to secure funding for their music independently. Already having garnered an impressive fan base of millions, @meyta1cohen has created her own place in this industry by harnessing the power of crowd-funding to become one of the most well-known drummers in the world.

With Lightdrop handling everything from digital strategy to setting up and launching the Kickstarter campaign and all it’s marketing materials, we’re proud to have played a part in this success. Meytal and her band’s expertise, combined with cutting-edge digital marketing strategy & execution, made this album a reality. 

Bringing music to life with #poweredbyLightdrop 🚀

@meyta1cohen @sahaj_ticotin @travisktl @blakebuentelo @lioron23 @roscorg
The Anatomy of a Digital Agency: a complex organism fueled by diverse talents.

🧠 The brain, the digital director, orchestrates the strategy and technology. 
👀 The eyes, the graphic designers, give shape to the visual identity. 
👂🏼 The ears, the copywriters, listen to the audience and craft compelling messages. 
👄 The mouth, the marketing director, speaks for the client and coordinates the team.
🫀 The heart, the creatives, infuse soul and innovation into every project. 

Together, we breathe life into ideas and make magic happen.

Designed by: Lono Creative
Creating a cohesive brand style is essential for every business because it helps establish consistency & recognizability. Vibrant colors evoke feelings of happiness and excitement and help to create an emotional connection with customers to build brand loyalty.
At Lightdrop, we are committed to helping small & medium businesses achieve their business goals by crafting powerful and memorable brand experiences that make an impact, like the Hollywood Artisans Market.
#poweredbyLightdrop 🚀
3 ESSENTIAL elements to creating a strong brand 🚀

1️⃣ Is your brand TRUSTWORTHY? Consumers need to believe in your product or service and feel confident that it will deliver on its promises.

2️⃣ FLEXIBILITY: crucial for a brand to stay relevant and adapt to changing market conditions. By being open to new ideas and embracing innovation, a brand can evolve and stay ahead of the curve.

3️⃣ Being TOP OF MIND is essential for a brand to stay relevant in the minds of consumers. This means being present and visible across multiple channels, from social media to traditional advertising.

Follow @lightdrop for digital marketing tips 🚀
@okmilo is changing how we communicate, and Lightdrop is proud to be part of the Milo journey. 

Built for adventurers, Milo integrates multiple patented world-first features to deliver high-quality natural conversation, packaged in a simple and beautiful design, allowing adventurers to speak while on the trails, slopes, or water. No phones or Wi-Fi needed; everybody in the group can share the moment, in the moment.

How we launched together:
🚀 $2.59MM in pre-orders
🚀 $430k in the first 24 hours
🚀 Goal reached in 47 minutes
🚀 #5 all-time Kickstarter hardware campaign

Go Far, Stay Close!

@okmilo @nuuk_digital @raffinaderiet @monoko.to #poweredbyLightdrop
Pepsi usually refreshes us with their drinks & now with their ads. Their bold creativity puts a unique creative spin on renowned brands with instant recognizability. 🚀

Great work by the Alma Agency Miami.
Font choice is a huge part of a brands identity! Don’t overlook the importance of fonts 🚀
Follow @lightdrop for digital marketing tips!

#digitalmarketing #fonts #brandidentity #branding #branddesign #advertising #marketing #socialmedia #socialmediamarketing #digitalmarketingagency #tips #marketingtips #marketingstrategies
Do you know about SEO? We’re diving into the PROS of SEO!
Don’t worry, we’ll get into the cons too! 
💡 Follow @lightdrop to stay updated! 🚀
A mood board is a visual tool used to communicate and explore different visual ideas, styles, and moods for a particular project or concept.

Designers, artists, and other creative professionals often use Mood boards to help them gather and organize their ideas and communicate those ideas to others.

The purpose of a mood board is to create a visual reference that can inspire and guide the creative process.

#moodboard #marketing #digitalmarketing #design #branding #poweredbylightdrop🚀 #design #designthinking #designers #webdesign #wordpress #webflow
Your brand deserves consistency - to ensure your customers receive the same experience, no matter where they come across your company. Creating a brand style sheet for all marketing materials is essential to maintaining a cohesive and unified presence.
#poweredbyLightdrop 🚀
PAID ADS! Do you use them? We're talking about some pros & cons to using paid ads in your marketing! 🚀

#digitalmarketing #paidads #paidadvertising #facebookads #ads #advertising #marketing #marketingtips #marketingagency #socialmedia #socialmediamarketing
BRANDING: more than a logo! 🚀

💡 Follow @lightdrop for digital marketing tips
Every marketing channel is worth testing. For local service businesses, Google search results and paid advertising is king. However, old-school tactics like physical mailers still play a massive role in increasing brand awareness in the areas you serve. #poweredbyLightdrop 🚀
Unleash the power of paid social media advertising: when done properly, social media advertising is one of the most effective tools for generating conversions, purchases, and leads. 
Using highly targeted Facebook and Instagram ads, we skyrocketed lead generation that made memberships for this F45 studio boom, quickly filling up the waitlist.
That’s the #poweredbyLightdrop way 🚀