Do you do demand gen, or just build the systems?

Both — that's the point. We build the attribution, nurture, and routing, then run the demand gen on top of it, on a model where we only win when you do.

How do you handle attribution across a long sales cycle?

We build multi-touch tracking that credits the full journey, so you can see which content and channels create pipeline over months, not just which got the final click.

Can you work with our existing CRM and stack?

Yes. We build on what you have — HubSpot, Salesforce, your commerce platform — and only build custom where an off-the-shelf tool can't do the job.

We sell to both businesses and consumers. Can you handle both?

That's a common case for us. We build dual-audience systems where the B2B and B2C paths share infrastructure but diverge where they need to.

Jump sections

Services / B2B Marketing

B2B buyers don't convert on a whim. So we build the system that earns the yes.

The campaign gets you in the room. What closes a B2B deal is everything underneath it — attribution that survives a six-month cycle, nurture that keeps you in frame, routing that gets a warm lead to a human before it cools.

Let's build something

B2B isn't B2C with longer copy.

The buyer is a committee, the cycle is measured in weeks or months, and the sale is won on trust and proof — not impulse. That changes what infrastructure you need, and most agencies aren't built to build it.

In B2B, the constraint usually isn't traffic. It's knowing which touches actually moved a deal, and making sure no qualified lead falls through the cracks. That's an infrastructure problem — which is exactly what we build.

Qualified lead

Multi-touch attribution

Credit the full journey, not the last click.

Nurture the committee

Stay in frame across every stakeholder.

Route while warm

A qualified lead reaches a human fast.

Pipeline you can actually see and act on.

Pipeline you can see

What changes from B2C to B2B

Same goal — grow revenue. Completely different infrastructure.

B2C

B2B

Buyers per deal

One

Buyers per deal

A buying committee

Sales cycle

Minutes to days

Sales cycle

Weeks to months

What wins

Emotion and offer

What wins

Trust and proof

Attribution

Single session

Attribution

Multi-touch across months

The bottleneck

Acquisition cost

The bottleneck

Pipeline visibility

What we build and operate

The full pipeline, not just the top of it.

Multi-touch attribution across a long cycle.

We build tracking that credits the full journey so you can see which channels and content actually create pipeline over months — not just which got the last click.

Multi-touch attribution across a long cycle.

We build tracking that credits the full journey so you can see which channels and content actually create pipeline over months — not just which got the last click.

Lifecycle and nurture systems.

Sequences that keep you present across every stakeholder and every month of the decision — the patient work most B2B teams don't have time to build.

Lifecycle and nurture systems.

Sequences that keep you present across every stakeholder and every month of the decision — the patient work most B2B teams don't have time to build.

B2B commerce infrastructure.

Wholesale portals, professional registration and gated pricing, quote and reorder flows — for brands selling to businesses as well as consumers.

B2B commerce infrastructure.

Wholesale portals, professional registration and gated pricing, quote and reorder flows — for brands selling to businesses as well as consumers.

Lead routing so nothing sits cold.

Qualified leads reach a human while they're still warm. We build the ops and routing so nothing slips through an inbox unworked.

Lead routing so nothing sits cold.

Qualified leads reach a human while they're still warm. We build the ops and routing so nothing slips through an inbox unworked.

Proof

The win comes from the plumbing, not the campaign.

We've built B2B commerce infrastructure — professional registration, gated wholesale pricing, reorder flows — and dual-audience lifecycle systems for brands selling to businesses and consumers at once. The advantage comes from the infrastructure underneath, not the campaign on top.

Questionsbuyersask

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I've worked with Lightdrop on multiple projects over the last 5 years and am always amazed with the level of strategy, guidance and execution they bring to the table. Lior and his team are masters in digital and brand marketing.