How is this different from a normal agency retainer?

A normal retainer usually buys you strategy and campaign management on top of infrastructure you already have — or don't. We build the infrastructure first, then operate it, and we take part of our pay as a share of the results.

Do you only build, or do you keep running it?

Both — that's the whole model. We build the machine and then we run it. Handing you something you can't operate would defeat the point.

What do you build that other agencies don't?

Custom tooling. When a growth problem has no off-the-shelf answer, we build software for it — that's our growth-engineering practice, and it's rare in this industry.

How does the revenue-share model work?

Retainer plus a share of the upside we help create, so our incentives track yours. The details flex by engagement — book a call and we'll walk through what makes sense for your model.

Jump sections

Methodology / Build & Operate

We don't hand you a strategy. We build the machine — and then we run it.

Most agencies deliver a plan and leave you to execute it. We build the marketing infrastructure a brand actually runs on — the tracking, the flows, the tooling, the channels — and then we operate it. Two halves of one job, on a model where we only win when you grow.

Book a call

The problem with strategy-and-leave.

A strategy deck is the easy part. It's also where most agency engagements end — and where most of the value quietly evaporates. A plan with no one to build and run it isn't an asset; it's a to-do list handed to a team that's already full.

The gap between “here's what you should do” and “it's built and running” is where growth goes to die. We close that gap by owning both sides of it.

Most agencies stop here

Strategy deck

The easy part

where growth goes to die

Built & running

Rarely happens

Lightdrop closes the gap

Build

Infrastructure

Operate

Always-on execution

Compounding growth

Revenue-share model

Build — the infrastructure underneath.

Before we run a single campaign, we build the layer underneath it.

Tracking that tells the truth.

Server-side events, CAPI, deduplicated conversions, clean analytics — so every decision that follows rests on real numbers, not platform guesses.

Tracking that tells the truth.

Server-side events, CAPI, deduplicated conversions, clean analytics — so every decision that follows rests on real numbers, not platform guesses.

Lifecycle systems.

Email and SMS flows that do the compounding work between purchases — built once, refined continuously, running always.

Lifecycle systems.

Email and SMS flows that do the compounding work between purchases — built once, refined continuously, running always.

Custom tooling.

When the problem doesn't fit an off-the-shelf app, we build the piece that does. That's our growth-engineering edge, and almost no marketing agency has it.

Custom tooling.

When the problem doesn't fit an off-the-shelf app, we build the piece that does. That's our growth-engineering edge, and almost no marketing agency has it.

Channels, instrumented.

Acquisition set up so spend is honest and scalable from day one — not optimized against a proxy metric that doesn't predict profit.

Channels, instrumented.

Acquisition set up so spend is honest and scalable from day one — not optimized against a proxy metric that doesn't predict profit.

Operate — then we run it.

Infrastructure nobody operates is shelfware. We treat the running of it as the real work.

Always-on execution

Across the channels and flows we built. Infrastructure nobody operates is shelfware.

A tight iteration loop

Test, measure, learn, iterate — so the system gets sharper every cycle instead of drifting.

Ownership of the outcome

Not just the setup. We're accountable for what the machine produces, month after month.

The build sequence.

Every engagement moves through the same arc — from a cold start to compounding, always-on growth.

Audit & Discovery

Find where growth is actually leaking.

Infrastructure Build

Lay the tracking, flows, and tooling.

Channel Activation

Turn the engines on.

Scaled Acquisition

Compound what's working.

Optimize & Scale

Always-on, by design.

Audit & Discovery

Find where growth is actually leaking.

Infrastructure Build

Lay the tracking, flows, and tooling.

Channel Activation

Turn the engines on.

Scaled Acquisition

Compound what's working.

Optimize & Scale

Always-on, by design.

Does it work?

The pattern shows up across very different brands.

A subscription DTC brand we built and ran the lifecycle engine for grew monthly recurring revenue 623% — with revenue outpacing member count, which is the tell that the system was doing the work, not a one-time spike.

An e-commerce re-platform we engineered migrated at 99.96% success across 38,708 URLs — zero ranking equity lost on cutover. Different problems, same approach: build the right infrastructure, then operate it.

623%

MRR growth — subscription DTC brand. Revenue outpaced member growth, which is the system doing the work.

99.96%

Migration success rate. 38,708 URLs mapped, zero ranking equity lost on cutover.

We tie our pay to your results.

Build & Operate only works if our incentives match yours. So we structure engagements around a revenue-share model — retainer plus a share of the upside — which means we win when you win. We're not paid to deliver a deck and move on; we're paid to make the machine produce.

Questionsbuyersask

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I've worked with Lightdrop on multiple projects over the last 5 years and am always amazed with the level of strategy, guidance and execution they bring to the table. Lior and his team are masters in digital and brand marketing.