MARKETING & GROWTH
Lightdrop was founded with a single mission: to generate our clients more business. We provide the strategy, guidance and execution to grow and empower businesses of all sizes, in all categories.
23' Marcom Awards
4x Gold Winner
23' W3 Awards
2x Silver Winner
24' Davey Awards
Best in Show | 3x Gold Winner
24' The Drum Awards
2x Winner
23' Digiday Awards
Finalist
23' US Agency Awards
Winner
24' AVA Awards
2x Platinum Winner
RECENT PROJECTS
Explore some of our latest endeavors in the realm of digital marketing, where Lightdrop continues to redefine industry standards. We’ve not only launched transformative digital campaigns but also engineered personalized growth strategies, leveraging the power of creative, digital, and data to ensure our clients, spanning diverse industries, remain at the forefront of their fields.
Ocean Bottle
The 3-in-1 Bottle That Saves the Ocean
$115k
Raised on Kickstarter
1,212
Backers from 20 countries
56
Minutes to reach Kickstarter goal
Philips
The World's First AI Sleep Headphones
$708k
Raised on Kickstarter
3,582
Backers from 20 countries
23
Minutes to reach Kickstarter goal
Milo
The Action Communicator
5,747
Backers from 21 countries
47
Minutes to reach Kickstarter goal
# 5
All-time Kickstarter hardware project
FOCUS
We specialize in crafting and executing marketing initiatives that drive meaningful growth. Our strategies are deeply integrated into every project, ensuring exceptional results that resonate with your audience, amplify your message, and optimize your brand’s presence and growth.
STRATEGY
From brand awareness through customer acquisition and everything in between, we’ll craft a strategic digital growth game-plan built from the ground up and completely customized according to your needs.
GUIDANCE
We align your company around the brand’s direction, choices, and tactics by increasing knowledge around marketing technology, and the direction the company is headed in.
EXECUTION
Our holistic approach keeps us focused on the big picture, while paying careful attention to even the smallest details along the way. The devil is in the details—our execution is flawless.
OUR WORK
For over ten years, Lightdrop has been at the forefront of digital marketing, working with diverse industries to transform extraordinary visions into inspiring realities. From Silicon Valley startups, to the world’s largest content platforms, e-commerce shops, educational institutions, production companies and everything in between, our approach blends meticulous attention to detail with a holistic view, ensuring flawless strategic guidance and execution from start to finish. Take a look through some of our marketing and growth case studies to get a feel for the work we create.
DREAMERS & DOERS
DREAMERS & DOERS
Headquartered in LA, our global team is made up of the most talented people in their fields: marketing experts, strategists, analysts, ad ops, developers, designers, copywriters, photogs and videographers.
We'll do what we do best,
So you can do what you do best.
LET’S GET STARTED
Fill out this form and a member of our team will get in touch as soon as possible. We look forward to hearing from you.
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Despite global uncertainties, the e-commerce landscape continues to thrive. Consumers are still spending their hard-earned money on impulse and planned purchases online, although it’s becoming more challenging and competitive to capture attention, clicks, and purchases. This is where strategic conversion funnels and effective marketing come into play, making it possible to drive actions at scale.
In early 2023, Lightdrop was hired to revamp an established e-commerce brand facing significant challenges. By leveraging deep consumer insights, optimizing the digital experience and conversion funnel, and implementing data-driven strategies to drive conversions, we were able to navigate these turbulent times and unlock unprecedented growth for the client.
Our success was underscored by key performance indicators: revenue grew by over 92%, average order value (AOV) climbed by 30%, and the number of orders placed grew by 46% compared to the previous year. Additionally, SEO enhancements led to a significant jump in top 3 search results from 403 in January to 1,919 in December, and total SEO results grew from 21.8k to 34.9k. Collectively, these achievements generated a record-breaking year for the client, and a revenue surge of millions of dollars over previous years.
So: break the mold, think outside the box, and let the data guide you. This is a marathon, not a sprint; keep pushing forward, watch the needle move, and get your piece of the pie! 🥧
#poweredbyLightdrop @lightdrop
Happy 4th of July, America! 🇺🇸 Our great country was founded on a promise of a better future, brought to life by founders who were the original dreamers and disruptors, sparking a revolution and inspiring change. Here’s to those who continue to challenge the status quo and light the way forward. 💥🔥 Happy Independence Day!
Why did Burger King break every rule of food marketing? 🍔
The "Moldy Whopper" campaign was launched in February 2020. It included a series of print, TV, and digital ads that featured close-up images of Whoppers covered in mold. The ads were accompanied by the tagline “The real Whopper. No preservatives. No artificial ingredients. Just real food.”
Their campaign dared to show a Whopper decaying over 34 days, emphasizing no artificial preservatives. This bold move flipped the script on fast food, challenging the status quo and sparking huge conversations.
The results? 🤯 21.4 million impressions in two weeks, a 14% sales boost, 8.4 billion impressions, and $40 million in earned media value. Positive brand sentiment shot up by 88%.
Genius or madness? BK’s daring strategy made waves, showing that sometimes, breaking the rules pays off big. 🌿
#BoldMarketing #BurgerKing
🎉 Lightdrop wins double at The Drum Awards Marketing Americas!
Category: Commerce 🛒
Lightdrop for Watch Warehouse @watchwarehouseusa 🏆
Category: Sustainability 🌍
Lightdrop for Ocean Bottle @oceanbottle 🏆
Thank you to @thedrumawards for the recognition and to our incredible clients and team for making this possible! Let’s keep pushing boundaries and setting new standards in marketing excellence 🚀
#poweredbyLightdrop #ecommerce #sustainability
Hold onto your juice boxes—PixieLane is now rolling with the Lightdrop crew! 🚀👗 We’re teaming up to bring a little more color (and a lot more `whoa`) to kiddie couture. We`re looking forward to elevating PixieLane`s e-commerce business with some Lightdrop magic! ✨
#poweredbyLightdrop #newclient #marketingagency #pixielane @pixielane
🎥✨ Ever wonder why videos are outshining photos on your feed? Dive in for some eye-opening stats that explain why video is the reigning champ of digital content.
If you’re not already riding the video wave, what’s holding you back? Let’s roll the film and find out why it’s time to get your video game on.
#lightdrop #videocontent #shortform #reels #video
In 1984, Nike took a daring step that would redefine the brand’s legacy and the sneaker industry. They paid a hefty $410,000 fine just to allow Michael Jordan to wear black sneakers on the court, defying the NBA’s strict rule that required players’ shoes to be 51% white. Each game violation incurred a $5,000 fine, accumulating to the substantial amount over an 82-game season. But Nike’s bold decision to have Jordan wear black and red sneakers made him stand out instantly, breaking away from the conventional white sneakers that dominated the court 🌟
These black and red sneakers, the first edition of what we now know as Air Jordan 1s, became legendary overnight. The controversy surrounding Jordan’s shoes sparked widespread attention and conversations, creating an unprecedented buzz around the brand. This clever marketing strategy paid off immensely, as Nike’s sales skyrocketed, and the Jordans became the talk of the town. By the end of that season, Michael Jordan was named NBA Rookie of the Year, and Nike had sold over $126 MILLION worth of Jordan 1s, establishing a new era in the sneaker world.
Fast forward to today, and the legacy of that bold move is still evident. Jordan 1s remain iconic, synonymous with the Nike brand. Last year, the entire Jordan brand generated over $6.6 BILLION in sales, contributing to Michael Jordan’s $1.5 billion in lifetime royalties. This incredible success story underscores the power of bold, unconventional decisions.
Take a page from Nike’s playbook—embrace boldness and make daring moves that can change the game. Be fearless, be innovative, and watch your impact soar 🚀
This smart campaign highlights a huge mistake many brands make.
Too many brands obsess over product features. Whilst the most successful brands have a broader POV on the world.
For example...
Lego is not a toy.
It is a tool to unleash childhood imagination.
🔁 Share if you found this post useful!
Is there a more beloved artist among ad folks than LA’s own Ed Ruscha? We doubt it. The elegant appropriation of logos and signage? The masterful use of fonts? The punchy-pithy copy? We’re talking sensei-level comms.
His paintings illustrate the deceptively simple power of text + image - still the bread and butter of advertising after all these years. Sure Warhol and others mapped the same pop-art terrain, but never with the deadpan irony and bone-dry wit as Ruscha.
“Pay Nothing Until April” is Ruscha at his wry best, juxtaposing a pitchman’s promise of immediate gratification with a pristine snow covered mountain. A critique of consumer culture? Maybe. Or maybe not. Ruscha would rather pose questions than get pedantic.
Ed Ruscha / NOW THEN @LACMA in Los Angeles April 7 - October 6, 2024
#edruscha #herenow #lacma
On this International Women`s Day, we shine the spotlight on the remarkable Paula Scher. In mere seconds, a paper napkin doodle became an iconic logo that transformed the face of Citibank post one of the largest corporate mergers.
This wasn`t just a flash of inspiration; it was a distillation of 34 years of design mastery and branding wisdom. Scher`s work, bridging strategy with art, showcases why she is a titan in the graphic design world.
Here`s to Paula Scher, whose deft strokes on a simple napkin have deeply etched into our visual landscape. #internationalwomensday
We’re incredibly proud to support @oceanbottle’s vision of clean oceans and a clean planet.
This partnership is more than numbers; it’s about making a tangible impact, fostering environmental responsibility, and contributing to a cause that resonates with us deeply.
Together, we’ve prevented 1.7 million plastic bottles prevented from entering our oceans, and still going strong 🌊
#poweredbyLightdrop
🌟🏆 Double platinum victory for team Lightdrop at the Ava Digital Marketing Awards!
A big thank you to our partners at @philips and @sleepkokoon for trusting us with their visions, and to the @avadigitalawards for this prestigious recognition.
Together, we’re setting new standards in performance marketing, creating campaigns that resonate, inspire, and make a difference.
Here’s to making even bigger waves in the future! 🙌🏼🎉
#poweredbyLightdrop🚀
Why do some brands thrive while others barely survive? It`s not about the `WHAT` or the `HOW` - it`s all about the `WHY.`
Simon Sinek delivers a powerful message that has become a guiding beacon for brands worldwide: People don`t buy what you do; they buy why you do it.
The `WHY` is what sets leaders apart, inspires action, and builds a loyal following. It`s not about making a transaction; it`s about starting a movement. And it`s the heart of every successful brand.
For anyone looking to make an impact in 2024: Start with `WHY.`
Follow @lightdrop for your weekly dose of marketing updates!
🏌️♂️👟 End of an Era: A Heartfelt Farewell to Tiger Woods by Nike 🐅
As the sun sets on a legendary partnership, Nike`s `hell of a round` tribute to Tiger Woods isn`t just a goodbye, it`s a masterstroke in marketing storytelling. It`s a nod to the past, a graceful step into the future, and a beautiful blend of respect and nostalgia.
This approach is quintessential digital marketing in 2024: keeping it real, warm, and relatable. It`s a testament to how even in the cutthroat world of business, heart and humanity reign supreme. It`s not just about selling products; it`s about celebrating journeys and honoring legends.
With Nike`s farewell bid to the golf legend, we`re reminded that in the world of brand marketing, authenticity and emotional connection are the real MVPs. And Nike just delivered a hole-in-one with this campaign 🚀
Follow @lightdrop for your weekly dose of marketing updates!
Looking back on 2023, it’s the strong partnerships and community spirit that stand out for us at Lightdrop.
Together, we’ve steered through a year of meaningful projects, managing ad budgets with care, and creating explosive growth for our clients. Our collective efforts have sparked countless conversations, brought people closer and improved lives all over the globe.
We`re proud to highlight some standout collaborations:
✓ Revolutionizing Sleep: With @philips Sleep Headphones and @sleepkokoon, we`re enhancing well-being and rest, significantly improving sleep habits for people all over the world.
✓ Environmental Impact: Through our work with @oceanbottle and our deep commitment to sustainability, we`re actively contributing to saving millions of plastic bottles from entering our oceans.
✓ Luxury Accessible to All: With @watchwarehouseusa, we`re making it easier and more affordable for luxury watch and accessory enthusiasts to access their favorite brands at the best prices.
✓ Adventurous Connections: Working with @okmilo, we`re enhancing communication for adventurers, creating more memorable and connected experiences.
✓ Elevating Culinary Artistry: With the launch of @pittcooking_usa cooktops, we`re empowering chefs and cooking enthusiasts to craft artisan dishes and create unmatched premium experiences.
We’ve seen our hard work reflected in tremendous growth and industry recognition, all of which wouldn’t be possible without our supportive community. And on top of it all, celebrated the first birthday of Oliver, the first Lightdrop baby!
To our clients, partners and friends: thank you for being the best part of 2023. Let’s make 2024 the best year yet! 🚀
#poweredbyLightdrop
Thrilled to Be Featured! 🎉
Our groundbreaking `Lightdrop and Philips’ Mission for Better Sleep` campaign, which earned the `Best Marketing Campaign` award at the 2023 US Agency Awards, is now showcased on their website!
Dive into our award-winning journey and discover the innovative approach that redefined sleep wellness marketing.
Read the full story now on the US Agency Awards website.
🎄📚 Exploring the Evolution of Advertising: The Era of Christmas Cigarette Ads 🚬
In a fascinating throwback to the mid-20th century, cigarette advertising during the holiday season offers a compelling case study in marketing history. These ads, often featuring Santa Claus or holiday imagery, were not just selling cigarettes; they were crafting narratives that intertwined smoking with the joy and glamour of Christmas.
Key Marketing Strategies:
➡️ Brand Association: Advertisers skillfully associated smoking with festive cheer, creating a strong emotional connection with consumers.
➡️ Lifestyle Marketing: These campaigns transcended product promotion, offering an aspirational lifestyle – one of sophistication and holiday elegance.
➡️ Celebrity Endorsement: The use of popular figures, like Santa Claus & even the President, leveraged their influence to foster trust and appeal.
We love to watch the changes in the world of marketing over the years. Trends come & go, but the core of marketing is always the consumer.
Happy Holidays from Lightdrop! 🚀
Absolutely thrilled to announce that Lightdrop has won the `Best Marketing Campaign` award at the US Agency Awards 2023! 🌟
Winning in this category is particularly special to us as it sits at the very heart of what we do as an agency - creating innovative, impactful marketing campaigns.
Here`s to many more milestones ahead! 🚀
@sleepkokoon @dontpanicevents
#poweredbyLightdrop #USAgencyAwards #digitalmarketing
Who doesn’t love free samples??
It’s not as innocent as it may seem: Uncover how this classic marketing technique subtly nudges you towards making a purchase.
From psychological principles like reciprocity and risk reduction to the tactile joy of trying before you buy, we delve into why a small sample can have a big impact on consumer behavior. 🚀
#digitalmarketing #freesamples #marketinghack #marketingtips
🏆🎬 We`ve struck Platinum at the Viddy Awards!
Taking the top honor in `Commercials: Health & Wellness,` it`s all thanks to the incredible journey we`ve had with the brilliant minds at Kokoon as we collaborated to launch the groundbreaking Philips Sleep Headphones. Here`s to setting the bar in creating content that not only informs but inspires.
A big thank you to everyone involved and to the Viddy Awards for this incredible recognition! 🙌🏼
@viddyawards #poweredbyLightdrop
Unlock the Legacy, Embrace the Future: Black Friday, a tradition since the 1950s, symbolizes the start of the holiday shopping season. 💸
Originating from Philadelphia, it marks a shift from red to black in retailers` ledgers, signifying profitability. Today, it`s more than a sales frenzy; it`s a cultural phenomenon and a testament to the evolution of consumer habits and digital marketing strategies. 📈
Being in the marketing field, we delve into this rich history to inspire us to craft campaigns that resonate with contemporary society, blending tradition with innovation.
This Black Friday, we honor the past and shape the future of shopping, using data-driven insights and cutting-edge technology to create memorable experiences and sustainable growth. 🚀
#blackfriday #cybermonday
Looking back at the iconic Thanksgiving ads of the past century, we’re reminded of a time when beer, whiskey, and cigarettes were Thanksgiving staples. 🍺 These vintage ads not only reflect the era’s lifestyle but also underscore the timeless essence of marketing: understanding and appealing to people’s desires and needs.
At Lightdrop, we recognize the rich history of advertising and draw inspiration from it. As we evolve with changing times, our commitment to delivering relatable, innovative, and responsible marketing remains steadfast.
This Thanksgiving, we celebrate the journey of advertising from then to now, and look forward to shaping its future with creativity and insight. 🚀
Happy Thanksgiving from all of us at Lightdrop!`
Understanding UX and UI is key to digital success.
UX (User Experience) - The Journey Architect: It’s all about the overall feel and ease of use of your product. UX crafts the journey your users take, focusing on functionality, accessibility, and user satisfaction.
UI (User Interface) - The Visual Maestro: This aspect is about the visual elements - layout, design, and aesthetics. UI enhances the visual appeal and interactivity, making the user’s interaction as intuitive and engaging as possible.
Synergizing UX and UI: Think of UX and UI as the dynamic duo in a tango of technology. When they move together in sync, it’s a spectacle of seamless user interaction and visual delight. Understanding their rhythm and roles is crucial for creating an immersive digital experience that not only looks good but feels right.
#UX #UI
Go behind the scenes of our launch video for @oceanbottle ⚡️From the first flash of inspiration to the polished final cut, our journey is more than just an e-commerce launch campaign—it’s the art of forging connections through narrative.
#poweredbyLightdrop
Lightdrop is 4x finalist at the 2023 The Drum Awards for our launch campaign for the Philips Sleep Headphones with Kokoon:
🏆 Content: Healthcare and Pharma
🏆 Media: Launch Campaign
🏆 Digital Advertising: High Impact
🏆 Digital Industries: Consumer Goods
@thedrumawards @thedrummag @philips @sleepkokoon @lightdrop
#poweredbylightdrop
Utilizing Halloween to frame your brand within iconic societal imagery – think scary movies, jack-o`-lanterns, and haunted houses – is a potent strategy to captivate your audience. 🎃👻
People are drawn to the familiar; by integrating well-known visuals in your ads, you tap into a nostalgia and recognition that resonates on a deeper level.
When it comes to holiday ads remember:
1️⃣ Seasonal branding captures attention.
2️⃣ Authenticity resonates - tailor your message to your audience`s unique celebrations.
3️⃣ Early planning maximizes reach & ROI.
Let effective advertising shine bright, making your brand the talk of the season. Dive deep into the holiday marketing spirit and watch engagement pour in.
Word of Mouth Marketing: Why It Works 🚀
👂🏼 Ever heard a friend rave about a new cafe in town or a game-changing gadget they`ve discovered? That`s Word of Mouth Marketing (WOMM) in action, and it`s as powerful as it sounds.
🔥 WOMM isn`t just about people talking; it`s about passionate customers becoming the brand`s ambassadors, spreading the good word like wildfire.
🙌🏼 Here`s the secret sauce: TRUST. Unlike the ads that pop up on your screen, when a close friend or trusted influencer shares a genuine recommendation, we`re all ears.
🧠 Think about it - wouldn’t you rather try out that new cafe your buddy can`t stop talking about than one you saw in a generic ad? In today`s digital age, with social media turbocharging the reach of personal recommendations, WOMM is the game-changer brands dream of.
So, if you`re looking to leave a mark in the marketing world, it’s time to get people talking and make some buzz-worthy moments!
At the crossroads of design and strategy, we`ve partnered with Watch Warehouse to redefine their digital journey. Staying consistent and updated is paramount in a digital landscape, and that`s where we step in.
Our marketing prowess doesn`t just stop at designing their website; it`s about crafting an immersive experience. The landing page becomes a dynamic canvas, mirroring the pulse of each sale, holiday special, and occasion.
#poweredbyLightdrop 🚀
Lightdrop takes home 4x Gold Awards in the 2023 Marcom Awards, for our launch campaign for the Philips Sleep Headphones with Kokoon:
🏆 Strategic Communications: Digital Marketing
🏆 Strategic Communications: Product Launch
🏆 Web Based: Web Video Marketing
🏆 Advertising/Marketing: Video Ad
@marcom_awards @philips @sleepkokoon @lightdrop
#poweredbyLightdrop
🌊 NEW PRODUCT LAUNCH for Ocean Bottle. The 3-1 modular lid system makes it the only bottle you’ll ever need.
The proof is in the Kickstarter page that not only achieved full funding in just one hour but also proudly sports the coveted “Projects We Love” badge.
From LA to the UK, our journey with Ocean Bottle has been nothing short of transformative. Week after week, we connected across continents, brainstorming in Zoom meetings and translating visions into reality.
From meticulous location scouting to assembling our dedicated film crew, every step was taken with purpose. We didn’t just film a Kickstarter video over three intense days—we crafted a narrative. With expertly penned copy and striking visuals, our team aimed to capture the essence of Ocean Bottle’s mission.
And now, after hours of post-production fine-tuning, we’re ecstatic to give you a first glimpse at our collective passion project. Live on Kickstarter now!
#poweredbyLightdrop🚀
With advertisements featuring their vodka bottles in over 1,500 different surrealist images, Absolut Vodka takes the crown for the longest-running continuous ad campaign of all time, from 1984 to 2005.
Absolut`s achievements showcase the effectiveness of visual branding. They took their vodka bottle and turned it into a platform for creative expression, breaking away from the norms of traditional advertising. This approach allowed them to capture the essence of storytelling, turning their bottle into more than just a product – it became a symbol of sophistication and artistic appeal.
When you can batch schedule content 👏🏼🙌🏼
@figma is the ultimate tool when it comes to digital marketing:
1️⃣ Stay Organized: keep your designs tidy with layers & naming conventions.
2️⃣ Collaborate Seamlessly: Leveage their real-time collaboration to work efficiently with your team.
3️⃣ Practice Makes Perfect: it can be a learning curve at first, but the more you use it, the more you’ll see it’s amazing benefits & the more proficient you’ll become!
#digitalmarketing #figma #graphicdesign #graphicdesigner #marketingdigital #marketing #digital #socialmediamarketingexperts #socialmediamarketing
When we think of user experience, our minds often wander to the sleek design of our smartphones, the intuitive interfaces of our favorite apps, or the ergonomic layout of our keyboards. However, sometimes we overlook the simplest and most natural user experience of all: that of a banana. 🍌
Yes, you read that right. A banana, that humble and ubiquitous fruit, offers a user experience that is nothing short of remarkable.
Nothing creates a better user experience than nature itself.
#poweredbyLightdrop
Starting with a logo is great, but let`s take a deeper dive into the world of branding. @SethGodin has some golden nuggets of wisdom for us: a brand isn`t just about a logo; it`s about the promises you make and the expectations you set.
Your brand is the heartbeat of your business, and it`s time to find out who`s truly vibing with what you`re putting out there! 🚀 So, are you a logo or a brand?
AUTHENTICITY @meyta1cohen
In an era dominated by algorithms and curated feeds, we are at risk of losing something fundamentally human—our primal need for genuine connections, warmth, and meaningful relationships. People are no longer just looking for products or services; they are searching for brands and personalities that resonate with them on a deeply personal level.
Consider the success of figures like Gary Vaynerchuk, Brené Brown, and Simon Sinek. They have built remarkable careers and businesses, not merely by selling products or ideas but by being unapologetically authentic. They share their raw thoughts, speak their truths, and in doing so, they form not just a following but a community.
The power of authenticity transcends individual personalities. Brands, too, have the opportunity to tap into this human need for real connection. By being authentic, by being warm, and by genuinely caring for your community, you can elevate your brand beyond just a business and turn it into a movement.
So whether you`re a solo entrepreneur, a small business owner, or a marketing executive, it`s time to get real. Authenticity isn`t just a strategy; it`s the bedrock of any meaningful human interaction and, consequently, any successful brand.
#poweredbyLightdrop #meytal
