MARKETING & GROWTH
Lightdrop was founded with a single mission: to generate our clients more business. We provide the strategy, guidance and execution to grow and empower businesses of all sizes, in all categories.
FOCUS
Websites, e-blasts & engaging content; the products we develop are designed to create long-term meaningful relationships between the brand and the consumer. As such, our custom-developed content strategies are imbued in the DNA of each product we build and ship to our clients.
STRATEGY
From brand awareness through customer acquisition and everything in between, we’ll craft a strategic digital growth game-plan built from the ground up and completely customized according to your needs.
GUIDANCE
We align your company around the brandβs direction, choices, and tactics by increasing knowledge around marketing technology, and the direction the company is headed in.
EXECUTION
Our holistic approach keeps us focused on the big picture, while paying careful attention to even the smallest details along the way. The devil is in the detailsβour execution is flawless.
OUR WORK
Lightdrop has delivered diverse sets of work for many different brands and clients. Take a look through some of our marketing and growth case studies to get a feel for the work we create.
DREAMERS & DOERS
DREAMERS & DOERS
Headquartered in LA, our global team is made up of the most talented people in their fields: marketing experts, strategists, analysts, ad ops, developers, designers, copywriters, photogs and videographers.
We'll do what we do best,
So you can do what you do best.
LET’S GET STARTED
Fill out this form and a member of our team will get in touch as soon as possible. We look forward to hearing from you.
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Throwback Thursday! π
@meyta1cohen: βThrowback to packing and shipping thousands of Kickstarter packages myself, the neighborhoodβs post office employees still give me dirty looks every time I go there. Worth it though.β
From video production & copy to design & paid advertising, Lightdrop took charge of every aspect of Meytal`s Kickstarter campaign, leading it to success from start to finish. It`s truly remarkable what opportunities the internet has opened up for us.
#poweredbyLightdrop π
Branding mashup madness: When some of the worlds most popular brands collide.
Playing with brand identity and logos can be a fun way to make us realize just how powerful these brands are. It`s amazing how easily we can still lrecognize them even with entirely different names.
Developing a brand strategy plays a crucial role in propelling a business towards success. π
In today`s competitive digital landscape, a brand strategy is not an option but an absolute necessity for businesses aiming to thrive. It serves as your roadmap, guiding your every decision and laying the foundation for a remarkable brand presence.
A well-defined brand strategy breathes life into your business, creating a distinct identity that resonates with your target audience.
At the core of our work lies the undeniable truth that people are everything. They are the driving force behind everything we do, and their dedication and passion fuel our every endeavor. #poweredbyLightdrop π
As a digital marketing agency, we draw inspiration from remarkable campaigns that surround us. ππΌ
@rolex is always striving for excellence and pushing the boundaries of innovation. This year, they have once again set the bar high with a daring approach in the launch video for their new models. Through their ingenuity, Rolex continuously finds new and imaginative ways to showcase their iconic timepieces, serving as a beacon of inspiration for us to follow π
Whether you`re skiing down the slopes or kayaking in the rapids, experience the freedom to communicate anywhere with Milo. Lightdrop is honored to have helped kick off this groundbreaking journey, and we can`t wait for you to join us. π
@okmilo
@redbull
@myshellparker
@markabma
#poweredbyLightdrop π
In marketing, big brands are constantly adapting to stay on top of relevant cultural topics and trends. Guinness releasing this ad about the coronation this week reminds us about the importance of tapping into the current conversation to establish your brand as being in touch with the world around us. πΊ
Using current pop culture trends or imagery that everyone is talking about presents an excellent opportunity for brands to engage with their audience around the current social conversations. π
We`re all familiar with lifestyle marketing, which aims to sell a product through a feeling or emotion. However, it was Marlboro that pioneered this approach and revolutionized the advertising industry.
In the 50s, when ads relied heavily on statistics and facts to sell products, Marlboro went against the norm and sold a lifestyle instead. They crafted a compelling image of rugged masculinity and freedom associated with their product. The Marlboro Man ads not only transformed the way products were marketed but also earned a place in history as one of the most brilliant advertising campaigns of all time.
Design is more than just aesthetics; it`s an integral part of a comprehensive digital marketing strategy. Whether it`s creating a website, crafting a social media post, or designing an email newsletter, your design choices can significantly impact how your audience perceives your brand and whether they engage with it.
A well-designed digital marketing campaign needs to have a clear strategy that aligns with your business goals and target audience. Making sure your designs are effective for your goals is the key π
In today`s crowded digital landscape, it`s more important than ever to stand out from the competition. At Lightdrop, we help businesses differentiate themselves and capture the attention of their target audience.
Whether it`s through eye-catching visuals, compelling messaging, or innovative digital strategies, it`s important to create a memorable brand experience that resonates with your audience and drives results.
#poweredbyLightdrop π
Take a closer look at this fascinating birds-eye-view of a shopping mall floor. π
The advertisement cleverly incorporates the movement of people to create the effect of a group of "fleas" in action. This innovative approach relies on the dynamic interaction between the advertisement and the shoppers to deliver a highly effective marketing message.
Frontline nailed it with this one. ππΌ
Album artwork is a crucial marketing tool that often goes overlooked. It not only sets the tone for the album but also communicates the essence of the music to the listener, helping to attract new fans and promote the music to a wider audience.
Meytal`s debut album Alchemy shows how album artwork can shape the identity and impact of a musical project. The striking artwork, with its bold colors and intricate design, perfectly captures the album`s powerful sound, leaving a lasting impression on both longtime fans and curious newcomers.
Artwork done by Cameron Gray for @meyta1cohen`s debut album Alchemy that was made possible by the support of $144,000 crowdfunded on @kickstarter.
#poweredbyLightdropπ
Graphic Design-in-action π
At the heart of every successful marketing campaign lies a great design. In todayβs visually-driven world, itβs more important than ever to ensure that your brand stands out with visually stunning graphics that capture attention & convey your message.
Whether itβs designing a social media ad, a website banner, or a print flyer, great design has the power to make your brand memorable, recognizable, and appealing.
#poweredbyLightdrop
These are computer generated images. We know AI is revolutionary. But how can you harness it for marketing? To generate these photos, we asked for: "Female fan at Lakers game drinking a beer."
Midjourney is a program that generates custom images based on what you tell it. From a marketing perspective, you can now create images that are specifically tailored to your brand, message, and target audience.
Not only does AI save time and resources by automating the image creation process, but it also allows for greater flexibility and customization. You can quickly generate variations of an image or test different designs to optimize performance and drive conversions.
The possibilities are endless. π
Effective marketing requires a clear understanding of how potential customers move through the buying journey. The AIDA funnel is a helpful framework for mapping out the stages of this journey: Attention, Interest, Desire, and Action.
By understanding the different stages of the funnel, marketers can optimize their strategies and create more effective campaigns that engage and convert potential customers.
Growth is the ultimate goal for any business, and digital marketing is an essential tool to achieve it.
Search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, and email marketing are keys to growth in the digital marketing world. By leveraging these channels effectively, you can drive more traffic to your website, generate leads and sales, and build lasting relationships with your customers.
At Lightdrop, we believe that education is critical to achieving growth. That`s why we are committed to sharing our expertise and insights with our audience. Follow us for more tips and strategies on how to unlock exponential growth for your business through digital marketing π
McDonald`s gives us a unique twist, mashing two iconic styles together for an unforgettable ad. Combining the familiar with the unexpected, Mc Donalds and Pantone blend classic elements in a new way that makes it fun to see our favorite brand from an unexpected perspective.
Credit: We Are Young Agency
Marketing isnβt one-size-fits-all. Whether youβre selling to businesses or consumers, understanding the nuances of B2B vs. B2C marketing can make all the difference. π
Holidays are a fun opportunity to get creative with your marketing. With iconic images and symbols associated with each holiday - think: Easter eggs, Christmas trees, jack-o-lanterns - incorporating them into your marketing can be a fun and effective way to catch your audience`s attention.
Nescafe nailed it with this ad - by cleverly linking two distinct images, they created a successful campaign that immediately grabs the viewer`s attention and effectively conveys their message.
Happy Easter! π£
Watch Meytal rock out in this single from her Kickstarter-funded album! π₯
The rise of online platforms like Kickstarter has provided emerging musicians with an alternative to the conventional record label model, enabling them to secure funding for their music independently. Already having garnered an impressive fan base of millions, @meyta1cohen has created her own place in this industry by harnessing the power of crowd-funding to become one of the most well-known drummers in the world.
With Lightdrop handling everything from digital strategy to setting up and launching the Kickstarter campaign and all itβs marketing materials, weβre proud to have played a part in this success. Meytal and her bandβs expertise, combined with cutting-edge digital marketing strategy & execution, made this album a reality.
Bringing music to life with #poweredbyLightdrop π
@meyta1cohen @sahaj_ticotin @travisktl @blakebuentelo @lioron23 @roscorg
FOMO, or Fear of Missing Out, is a powerful motivator that has become increasingly relevant in the world of marketing.
With the rise of social media, consumers are bombarded with a never-ending stream of updates about the latest products, services, and trends, which causes a constant fear that we could always be missing out on something important.
For marketers, FOMO creates an opportunity to drive engagement and sales by creating a sense of urgency and scarcity around your product or service. Marketers can tap into consumers` fears of missing out and motivate them to take action by using tactics such as limited-time offers, exclusive discounts, or special promotions.
The key is striking a balance between creating urgency and providing value.
The Anatomy of a Digital Agency: a complex organism fueled by diverse talents.
π§ The brain, the digital director, orchestrates the strategy and technology.
π The eyes, the graphic designers, give shape to the visual identity.
ππΌ The ears, the copywriters, listen to the audience and craft compelling messages.
π The mouth, the marketing director, speaks for the client and coordinates the team.
π« The heart, the creatives, infuse soul and innovation into every project.
Together, we breathe life into ideas and make magic happen.
Designed by: Lono Creative
Creating a cohesive brand style is essential for every business because it helps establish consistency & recognizability. Vibrant colors evoke feelings of happiness and excitement and help to create an emotional connection with customers to build brand loyalty.
At Lightdrop, we are committed to helping small & medium businesses achieve their business goals by crafting powerful and memorable brand experiences that make an impact, like the Hollywood Artisans Market.
#poweredbyLightdrop π
3 ESSENTIAL elements to creating a strong brand π
1οΈβ£ Is your brand TRUSTWORTHY? Consumers need to believe in your product or service and feel confident that it will deliver on its promises.
2οΈβ£ FLEXIBILITY: crucial for a brand to stay relevant and adapt to changing market conditions. By being open to new ideas and embracing innovation, a brand can evolve and stay ahead of the curve.
3οΈβ£ Being TOP OF MIND is essential for a brand to stay relevant in the minds of consumers. This means being present and visible across multiple channels, from social media to traditional advertising.
Follow @lightdrop for digital marketing tips π
@okmilo is changing how we communicate, and Lightdrop is proud to be part of the Milo journey.
Built for adventurers, Milo integrates multiple patented world-first features to deliver high-quality natural conversation, packaged in a simple and beautiful design, allowing adventurers to speak while on the trails, slopes, or water. No phones or Wi-Fi needed; everybody in the group can share the moment, in the moment.
How we launched together:
π $2.59MM in pre-orders
π $430k in the first 24 hours
π Goal reached in 47 minutes
π #5 all-time Kickstarter hardware campaign
Go Far, Stay Close!
@okmilo @nuuk_digital @raffinaderiet @monoko.to #poweredbyLightdrop
Pepsi usually refreshes us with their drinks & now with their ads. Their bold creativity puts a unique creative spin on renowned brands with instant recognizability. π
Great work by the Alma Agency Miami.
Font choice is a huge part of a brands identity! Donβt overlook the importance of fonts π
Follow @lightdrop for digital marketing tips!
#digitalmarketing #fonts #brandidentity #branding #branddesign #advertising #marketing #socialmedia #socialmediamarketing #digitalmarketingagency #tips #marketingtips #marketingstrategies
Do you know about SEO? Weβre diving into the PROS of SEO!
Donβt worry, weβll get into the cons too!
π‘ Follow @lightdrop to stay updated! π
Are you targeting businesses or consumers? Understanding the differences between B2B and B2C marketing strategies is key to reaching your target audience and achieving your marketing goals.
#poweredbyLightdrop π
A mood board is a visual tool used to communicate and explore different visual ideas, styles, and moods for a particular project or concept.
Designers, artists, and other creative professionals often use Mood boards to help them gather and organize their ideas and communicate those ideas to others.
The purpose of a mood board is to create a visual reference that can inspire and guide the creative process.
#moodboard #marketing #digitalmarketing #design #branding #poweredbylightdropπ #design #designthinking #designers #webdesign #wordpress #webflow
Your brand deserves consistency - to ensure your customers receive the same experience, no matter where they come across your company. Creating a brand style sheet for all marketing materials is essential to maintaining a cohesive and unified presence.
#poweredbyLightdrop π
PAID ADS! Do you use them? We`re talking about some pros & cons to using paid ads in your marketing! π
#digitalmarketing #paidads #paidadvertising #facebookads #ads #advertising #marketing #marketingtips #marketingagency #socialmedia #socialmediamarketing
The secret formula of successful advertising is telling the right story, to the right people, at the right time. This includes creating multiple variations of your ads that are most likely to resonate with each person in your universe. It could be age, gender, geography, interests, and more. Itβs all about focus! π§
@jewishjournal
#poweredbyLightdrop π
Every marketing channel is worth testing. For local service businesses, Google search results and paid advertising is king. However, old-school tactics like physical mailers still play a massive role in increasing brand awareness in the areas you serve. #poweredbyLightdrop π
Unleash the power of paid social media advertising: when done properly, social media advertising is one of the most effective tools for generating conversions, purchases, and leads.
Using highly targeted Facebook and Instagram ads, we skyrocketed lead generation that made memberships for this F45 studio boom, quickly filling up the waitlist.
Thatβs the #poweredbyLightdrop way π
