MARKETING & GROWTH
Lightdrop was founded with a single mission: to generate our clients more business. We provide the strategy, guidance and execution to grow and empower businesses of all sizes, in all categories.
FOCUS
Websites, e-blasts & engaging content; the products we develop are designed to create long-term meaningful relationships between the brand and the consumer. As such, our custom-developed content strategies are imbued in the DNA of each product we build and ship to our clients.
STRATEGY
From brand awareness through customer acquisition and everything in between, we’ll craft a strategic digital growth game-plan built from the ground up and completely customized according to your needs.
GUIDANCE
We align your company around the brandβs direction, choices, and tactics by increasing knowledge around marketing technology, and the direction the company is headed in.
EXECUTION
Our holistic approach keeps us focused on the big picture, while paying careful attention to even the smallest details along the way. The devil is in the detailsβour execution is flawless.
OUR WORK
Lightdrop has delivered diverse sets of work for many different brands and clients. Take a look through some of our marketing and growth case studies to get a feel for the work we create.
DREAMERS & DOERS
Headquartered in LA, our global team is made up of the most talented people in their fields: marketing experts, strategists, analysts, ad ops, developers, designers, copywriters, photogs and videographers.
We'll do what we do best,
So you can do what you do best.
LET’S GET STARTED
Fill out this form and a member of our team will get in touch as soon as possible. We look forward to hearing from you.
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@okmilo is changing how we communicate, and Lightdrop is proud to be part of the Milo journey.
Built for adventurers, Milo integrates multiple patented world-first features to deliver high-quality natural conversation, packaged in a simple and beautiful design, allowing adventurers to speak while on the trails, slopes, or water. No phones or Wi-Fi needed; everybody in the group can share the moment, in the moment.
How we launched together:
π $2.59MM in pre-orders
π $430k in the first 24 hours
π Goal reached in 47 minutes
π #5 all-time Kickstarter hardware campaign
Go Far, Stay Close!
@okmilo @nuuk_digital @raffinaderiet @monoko.to #poweredbyLightdrop
Pepsi usually refreshes us with their drinks & now with their ads. Their bold creativity puts a unique creative spin on renowned brands with instant recognizability. π
Great work by the Alma Agency Miami.
Font choice is a huge part of a brands identity! Donβt overlook the importance of fonts π
Follow @lightdrop for digital marketing tips!
#digitalmarketing #fonts #brandidentity #branding #branddesign #advertising #marketing #socialmedia #socialmediamarketing #digitalmarketingagency #tips #marketingtips #marketingstrategies
Do you know about SEO? Weβre diving into the PROS of SEO!
Donβt worry, weβll get into the cons too!
π‘ Follow @lightdrop to stay updated! π
Are you targeting businesses or consumers? Understanding the differences between B2B and B2C marketing strategies is key to reaching your target audience and achieving your marketing goals.
#poweredbyLightdrop π
A mood board is a visual tool used to communicate and explore different visual ideas, styles, and moods for a particular project or concept.
Designers, artists, and other creative professionals often use Mood boards to help them gather and organize their ideas and communicate those ideas to others.
The purpose of a mood board is to create a visual reference that can inspire and guide the creative process.
#moodboard #marketing #digitalmarketing #design #branding #poweredbylightdropπ #design #designthinking #designers #webdesign #wordpress #webflow
Your brand deserves consistency - to ensure your customers receive the same experience, no matter where they come across your company. Creating a brand style sheet for all marketing materials is essential to maintaining a cohesive and unified presence.
#poweredbyLightdrop π
PAID ADS! Do you use them? We`re talking about some pros & cons to using paid ads in your marketing! π
#digitalmarketing #paidads #paidadvertising #facebookads #ads #advertising #marketing #marketingtips #marketingagency #socialmedia #socialmediamarketing
The secret formula of successful advertising is telling the right story, to the right people, at the right time. This includes creating multiple variations of your ads that are most likely to resonate with each person in your universe. It could be age, gender, geography, interests, and more. Itβs all about focus! π§
@jewishjournal
#poweredbyLightdrop π
Every marketing channel is worth testing. For local service businesses, Google search results and paid advertising is king. However, old-school tactics like physical mailers still play a massive role in increasing brand awareness in the areas you serve. #poweredbyLightdrop π
Unleash the power of paid social media advertising: when done properly, social media advertising is one of the most effective tools for generating conversions, purchases, and leads.
Using highly targeted Facebook and Instagram ads, we skyrocketed lead generation that made memberships for this F45 studio boom, quickly filling up the waitlist.
Thatβs the #poweredbyLightdrop way π
This ad knows the way to our hearts πΆ Using dogs in advertising is a surefire way to capture people`s attention and make them feel good. Dogs are universally loved and seeing them in an ad triggers positive emotions that can make a brand more memorable.
Advertising Agency: Mojo creative studio, Dubai, United Arab Emirates
Artwork: Ramy Mohamed
Copywriter: Amel Eid
The croc brain serves as a gatekeeper to the emotions in our hearts and minds. It is responsible for evaluating new stimuli, and deciding whether it should be passed on or dismissed solely based on an initial evaluation.
When a consumer feels an emotional connection to a brand or product, they are more likely to develop a positive attitude toward it and be more likely to make a purchase. Additionally, when consumers have an emotional connection with a brand, they are more likely to become loyal customers. This emotional connection can be created by appealing to the consumer`s values, desires, and aspirations.
By tapping into the psychology of the croc brain, we can identify and target the specific emotions that are most relevant to a product or brand, and create more effective marketing campaigns that resonate with consumers on a deeper level.
#poweredbyLightdrop π
Roses are red, violets are blue, Helvetica is perfect, and so are you. β€οΈ
Poster credit: BisgrΓ fic studios
Tap into FOMO in your marketing and leverage the power of urgency! Encourage customers to act fast for a unique offer, so they donβt miss out on something extraordinary. Make them feel like this is an opportunity thatβs too good to pass up - but it wonβt be around forever!
Follow us for more #poweredbyLightdrop tips π
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#marketingtips #digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #socialmediamarketing #socialmediatips #socialmediastrategy #marketingstrategy #marketingdigital #fomo #marketing #ads #advertising
Sharpie has a signature style that stands out from the crowd. In this ad, they combine innovation and creativity, elevating branding to a whole new level. By ingeniously re-envisioning Apple`s emblematic logo with their own iconic writing style, they`ve demonstrated how cleverly crafted marketing can make an unforgettable statement. ππΌ
When you have a strong community base, anything is possible.
Lightdrop championed this Kickstarter campaign for Meytal Cohen from A-Z including video production, copy, design, paid advertising, and more. It`s amazing what the internet has made a possibility. After the release of the album @meyta1cohen went on to book a full US tour, made possible by the massive support of her digital audience and a little #poweredbyLightdrop help.
What can Lightdrop do for you? π
Named one of TIME`s Best Inventions of 2022, Milo is a revolutionary new device with groundbreaking technology and the potential to change the way we communicate.
We`re lucky to be a part of the team that brought this amazing product to market.
@okmilo #poweredbyLightdrop π
Unlock the secret to successful marketing by understanding the consumer`s thought process. The reasons behind their decisions are crucial and can be influenced through the intentional use of elements such as color, font, and imagery in your marketing strategy.
#poweredbyLightdrop π
As watch enthusiasts, Lightdrop is excited to partner up with industry leader Watch Warehouse and provide strategy, guidance, and execution on their brand and digital marketing efforts β±
Watch Warehouse brings the most coveted brands and models of luxury watches to the internet; whether youβre a seasoned collector or new to the world of high-end timepieces, youβll find something to suit your style and preferences.
Pictured: The TAG HEUER Formula-1 Calibre 16 Chronograph Automatic Watch - This chronograph watch features a blue dial with a tachymeter scale and is made with durable materials such as scratch-resistant sapphire crystal and a 43mm stainless steel tonneau-shaped case. It is inspired by famous motor-sports circuits and is versatile in its design.
@watchwarehouse.co #poweredbyLightdrop π
New year, new inspiration β great creative from Barilla. Happy New Yearβs from Lightdrop! π
Digital marketing is anything but one-size-fits-all β these skills are highly sought-after and put into action daily in our ever-revolving industry ππΌ
Want to learn more? Follow us for more digital marketing tips @lightdrop π
#poweredbyLightdrop
Pairing the distinct swirl of the iconic soft serve ice cream cone + the classic colors and face of the holiday season = a creative that connects perfectly π πΌβ¨ Merry Christmas & Happy Holidays from Lightdrop π
Today is a big day for @okmilo β now launched worldwide, Milo revolutionizes the action communication field, allowing adventurers to speak on the trails, slopes, or water. ππ»ββοΈ
After launching one of the most successful Kickstarter campaigns of all time and winning multiple desirable awards even before its launch, weβre excited to be part of the Milo journey and canβt wait for you to try out these amazing units on your next adventure. ππΌ
#okmiloΒ #poweredbyLightdropΒ π
Know, Like, Trust. These are the building blocks to get your audience and leads to understand and eventually become customers. In order to get clients or business, people need to know your brand, like what you offer and who you are as a brand, and ultimately put their trust in you as a company or product.
You must constantly build on each of these pillars to keep your brand TOP OF MIND. You want to be the first thing that comes to consumers` minds when thinking about the service you provide. π
Great creative concept by Orbit! Marketing is all about making you want something. You never want to be the odd one out! ππ
When marketing collides with passion, that`s where magic is made. Let`s make magic together.
#poweredbyLightdrop π
When the table is so clean that it looks like magic, that`s how you sell a product. πͺ Great creative campaign from the folks at GlassEx!
Eye-catching visuals are a great way to grab the attention of your audience, but make sure your marketing message is clear to your audience!
Making your ad stand out + paired with your best selling points = a winning combination. π
When youβve got it, flaunt it! Helping the best market the best π @lagrangepost #poweredbyLightdrop
Throwback to this music video shoot for @meyta1cohen. Itβs all about the people! ππΌ With our team of extraordinary individuals and unparalleled talent, there is nothing that can stop your success π #poweredbyLightdrop
"Just because it fits, doesnβt mean itβll work. Choosing Volkswagen means choosing genuine parts."
Your marketing strategy needs more than just pieces for the puzzle; it needs solutions that are genuine and right for you. It takes many different parts working in harmony with each other to reach your customers` needs. You can`t force your marketing strategy to fit unless you have all of the right pieces to make the puzzle whole. π§©
We`re the team that takes your vision and makes it come alive. Our holistic approach keeps us focused on the big picture while paying careful attention to even the smallest detail along the way. The devil is in the detailsβour execution is flawless. #poweredbyLightdrop π
The world is ever-changing, so your logo needs to be flexible to change with it. Keeping up with the trends of society is a crucial part of a successful company. The best part of life, and marketing, is trying new things β don`t be afraid of changing something up or giving an old concept a fresh perspective π
βIf your actions inspire others to dream more, learn more, do more, and become more, youβre a leader.β - John Quincy Adams
We loved working with F45, a leader in their field, an innovator in the fitness space, and an inspiration to all of us β changing the world one workout at a time π
#poweredbyLightdrop
Someone posts a picture of their favorite sneakers, poses in their favorite bikini, or makes a TikTok of their experience at a restaurant. This is User Generated Content (UGC) πΈ
Why does UGC play such a critical role in any brand`s marketing execution? The answer is Authenticity.
There is a level of trust between consumers, and a personal endorsement from your peers that they enjoy a company is a precious thing. Consumers are more likely to view UGC as more authentic than the polished advertisements from the company`s outbound marketing channels. π
