MARKETING & GROWTH
Lightdrop was founded with a single mission: to generate our clients more business. We provide the strategy, guidance and execution to grow and empower businesses of all sizes, in all categories.
2023 Marcom Awards
4x Gold Winner
Strategic Communications: Digital Marketing
Strategic Communications: Product Launch
Web Video Marketing
Online Video Ad
Strategic Communications: Product Launch
Web Video Marketing
Online Video Ad
2023 W3 Awards
2x Silver Winner
Campaigns – Marketing Effectiveness
Campaigns – Video Campaign
Campaigns – Video Campaign
2023 Davey Awards
Best in Show
Commercials – Consumer Products & Services
3x Gold Winner
Non-Broadcast – Health & Wellness
Online Marketing – Brand Strategy
Online Advertising – Video
Online Marketing – Brand Strategy
Online Advertising – Video
2023 The Drum Awards
4x Finalist
Media: Launch Campaign
Digital Advertising: High Impact
Digital Industries: Consumer Goods
Content: Healthcare and Pharma
Digital Advertising: High Impact
Digital Industries: Consumer Goods
Content: Healthcare and Pharma
2023 Digiday Awards
Finalist
Best Creative
2023 US Agency Awards
Winner
BEST MARKETING CAMPAIGN
FOCUS
Websites, e-blasts & engaging content; the products we develop are designed to create long-term meaningful relationships between the brand and the consumer. As such, our custom-developed content strategies are imbued in the DNA of each product we build and ship to our clients.
STRATEGY
From brand awareness through customer acquisition and everything in between, we’ll craft a strategic digital growth game-plan built from the ground up and completely customized according to your needs.
GUIDANCE
We align your company around the brand’s direction, choices, and tactics by increasing knowledge around marketing technology, and the direction the company is headed in.
EXECUTION
Our holistic approach keeps us focused on the big picture, while paying careful attention to even the smallest details along the way. The devil is in the details—our execution is flawless.
OUR WORK
Lightdrop has delivered diverse sets of work for many different brands and clients. Take a look through some of our marketing and growth case studies to get a feel for the work we create.
DREAMERS & DOERS
DREAMERS & DOERS
Headquartered in LA, our global team is made up of the most talented people in their fields: marketing experts, strategists, analysts, ad ops, developers, designers, copywriters, photogs and videographers.
We'll do what we do best,
So you can do what you do best.
LET’S GET STARTED
Fill out this form and a member of our team will get in touch as soon as possible. We look forward to hearing from you.
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Go behind the scenes of our launch video for @oceanbottle ⚡️From the first flash of inspiration to the polished final cut, our journey is more than just an e-commerce launch campaign—it’s the art of forging connections through narrative.
#poweredbyLightdrop
Lightdrop is 4x finalist at the 2023 The Drum Awards for our launch campaign for the Philips Sleep Headphones with Kokoon:
🏆 Content: Healthcare and Pharma
🏆 Media: Launch Campaign
🏆 Digital Advertising: High Impact
🏆 Digital Industries: Consumer Goods
@thedrumawards @thedrummag @philips @sleepkokoon @lightdrop
#poweredbylightdrop
Utilizing Halloween to frame your brand within iconic societal imagery – think scary movies, jack-o`-lanterns, and haunted houses – is a potent strategy to captivate your audience. 🎃👻
People are drawn to the familiar; by integrating well-known visuals in your ads, you tap into a nostalgia and recognition that resonates on a deeper level.
When it comes to holiday ads remember:
1️⃣ Seasonal branding captures attention.
2️⃣ Authenticity resonates - tailor your message to your audience`s unique celebrations.
3️⃣ Early planning maximizes reach & ROI.
Let effective advertising shine bright, making your brand the talk of the season. Dive deep into the holiday marketing spirit and watch engagement pour in.
Word of Mouth Marketing: Why It Works 🚀
👂🏼 Ever heard a friend rave about a new cafe in town or a game-changing gadget they`ve discovered? That`s Word of Mouth Marketing (WOMM) in action, and it`s as powerful as it sounds.
🔥 WOMM isn`t just about people talking; it`s about passionate customers becoming the brand`s ambassadors, spreading the good word like wildfire.
🙌🏼 Here`s the secret sauce: TRUST. Unlike the ads that pop up on your screen, when a close friend or trusted influencer shares a genuine recommendation, we`re all ears.
🧠 Think about it - wouldn’t you rather try out that new cafe your buddy can`t stop talking about than one you saw in a generic ad? In today`s digital age, with social media turbocharging the reach of personal recommendations, WOMM is the game-changer brands dream of.
So, if you`re looking to leave a mark in the marketing world, it’s time to get people talking and make some buzz-worthy moments!
At the crossroads of design and strategy, we`ve partnered with Watch Warehouse to redefine their digital journey. Staying consistent and updated is paramount in a digital landscape, and that`s where we step in.
Our marketing prowess doesn`t just stop at designing their website; it`s about crafting an immersive experience. The landing page becomes a dynamic canvas, mirroring the pulse of each sale, holiday special, and occasion.
#poweredbyLightdrop 🚀
Lightdrop takes home 4x Gold Awards in the 2023 Marcom Awards, for our launch campaign for the Philips Sleep Headphones with Kokoon:
🏆 Strategic Communications: Digital Marketing
🏆 Strategic Communications: Product Launch
🏆 Web Based: Web Video Marketing
🏆 Advertising/Marketing: Video Ad
@marcom_awards @philips @sleepkokoon @lightdrop
#poweredbyLightdrop
🌊 NEW PRODUCT LAUNCH for Ocean Bottle. The 3-1 modular lid system makes it the only bottle you’ll ever need.
The proof is in the Kickstarter page that not only achieved full funding in just one hour but also proudly sports the coveted “Projects We Love” badge.
From LA to the UK, our journey with Ocean Bottle has been nothing short of transformative. Week after week, we connected across continents, brainstorming in Zoom meetings and translating visions into reality.
From meticulous location scouting to assembling our dedicated film crew, every step was taken with purpose. We didn’t just film a Kickstarter video over three intense days—we crafted a narrative. With expertly penned copy and striking visuals, our team aimed to capture the essence of Ocean Bottle’s mission.
And now, after hours of post-production fine-tuning, we’re ecstatic to give you a first glimpse at our collective passion project. Live on Kickstarter now!
#poweredbyLightdrop🚀
With advertisements featuring their vodka bottles in over 1,500 different surrealist images, Absolut Vodka takes the crown for the longest-running continuous ad campaign of all time, from 1984 to 2005.
Absolut`s achievements showcase the effectiveness of visual branding. They took their vodka bottle and turned it into a platform for creative expression, breaking away from the norms of traditional advertising. This approach allowed them to capture the essence of storytelling, turning their bottle into more than just a product – it became a symbol of sophistication and artistic appeal.
When you can batch schedule content 👏🏼🙌🏼
@figma is the ultimate tool when it comes to digital marketing:
1️⃣ Stay Organized: keep your designs tidy with layers & naming conventions.
2️⃣ Collaborate Seamlessly: Leveage their real-time collaboration to work efficiently with your team.
3️⃣ Practice Makes Perfect: it can be a learning curve at first, but the more you use it, the more you’ll see it’s amazing benefits & the more proficient you’ll become!
#digitalmarketing #figma #graphicdesign #graphicdesigner #marketingdigital #marketing #digital #socialmediamarketingexperts #socialmediamarketing
When we think of user experience, our minds often wander to the sleek design of our smartphones, the intuitive interfaces of our favorite apps, or the ergonomic layout of our keyboards. However, sometimes we overlook the simplest and most natural user experience of all: that of a banana. 🍌
Yes, you read that right. A banana, that humble and ubiquitous fruit, offers a user experience that is nothing short of remarkable.
Nothing creates a better user experience than nature itself.
#poweredbyLightdrop
Starting with a logo is great, but let`s take a deeper dive into the world of branding. @SethGodin has some golden nuggets of wisdom for us: a brand isn`t just about a logo; it`s about the promises you make and the expectations you set.
Your brand is the heartbeat of your business, and it`s time to find out who`s truly vibing with what you`re putting out there! 🚀 So, are you a logo or a brand?
AUTHENTICITY @meyta1cohen
In an era dominated by algorithms and curated feeds, we are at risk of losing something fundamentally human—our primal need for genuine connections, warmth, and meaningful relationships. People are no longer just looking for products or services; they are searching for brands and personalities that resonate with them on a deeply personal level.
Consider the success of figures like Gary Vaynerchuk, Brené Brown, and Simon Sinek. They have built remarkable careers and businesses, not merely by selling products or ideas but by being unapologetically authentic. They share their raw thoughts, speak their truths, and in doing so, they form not just a following but a community.
The power of authenticity transcends individual personalities. Brands, too, have the opportunity to tap into this human need for real connection. By being authentic, by being warm, and by genuinely caring for your community, you can elevate your brand beyond just a business and turn it into a movement.
So whether you`re a solo entrepreneur, a small business owner, or a marketing executive, it`s time to get real. Authenticity isn`t just a strategy; it`s the bedrock of any meaningful human interaction and, consequently, any successful brand.
#poweredbyLightdrop #meytal
We`re thrilled and honored! 🌟 A big shoutout to the @digiday committee for naming @lightdrop and @philips Sleep Headphones with @sleepkokoon as finalists in the `Best Creative` category for this year`s Digiday Awards. This recognition is a testament to the tireless efforts of our teams and our unwavering commitment to creative excellence.
Mark your calendars and keep your fingers crossed for us! 🤞 Winners will be announced on September 26th. 🎉
#poweredbyLightdrop #DigidayAwards
Excited to share that our @kickstarter campaign for @philips Sleep Headphones with @sleepkokoon was a resounding success, raising a staggering $706k in just 35 days! Developed in collaboration with sleep science experts at Kokoon Technology, these headphones are designed to revolutionize your sleep experience.
Our multi-faceted campaign aimed not just to showcase this groundbreaking innovation but also to educate people on the importance of quality sleep for overall well-being. 🛌💤
Beyond hitting our fundraising goals, together we also achieved something bigger: we created a global, sleep-conscious community. Our strategy extended beyond traditional marketing, harnessing the power of FOMO and spotlighting Kokoon Technology as leaders in sleep science.
The campaign`s success was recognized by Kickstarter itself, earning the coveted ‘Projects We Love’ badge. It wasn`t just about launching a product; we launched a movement for better sleep. 🌍💡
🎥 What We Did:
✓ Crafted a captivating product launch video
✓ Designed a Kickstarter campaign that caught eyes and opened wallets
✓ Delivered stunning product photography & videography
✓ Created a seamless web experience
✓ Amplified their message through targeted e-mail marketing
✓ Polished it off with eye-catching print materials
💡 The Impact:
✓ A whopping $708k in pre-orders
✓ Kickstarter goal smashed in just 23 minutes
✓ $190k raised in the first 24 hours
✓ Ranked as the 20th all-time most-funded Kickstarter wearable product
Here`s to many more nights of restful sleep!
#poweredbyLightdrop
@lightdrop @philips @sleepkokoon @nuuk_digital
We heard there`s some tennis going on this week? Also, is it weird that a tennis ball is making me hungry? 🎾🥐
Anyway, back to advertising: this ingenious image not only captures attention but also serves as a profound reminder of the pivotal role creativity plays in marketing strategy. Much like this distinctive tennis ball, marketing thrives when it breaks free from the conventional and embraces the extraordinary.
Penn was able to very simply and clearly combines two distinctive symbols, allowing a very clear message the be conveyed. The official ball of the French Open & masters of advertising.
Penn + Croissant = French Open.
Ad agency: Fallon
Swipe to discover how ChatGPT and Google Bard are setting new standards in online search. These aren`t just algorithms; they`re intelligent systems that understand not just what you`re asking, but why you`re asking it. And remember, they are just the early players—more groundbreaking solutions are on the horizon. Experience a future where search engines don`t just provide answers—they understand you. 🔄🔍
#AI #ChatGPT #GoogleBard #NextGenSearch #Precision #Accuracy #TailoredResults #DynamicLearning #FutureOfSearch #Innovation #Technology
🎅✨ The Santa We Know: Unwrapping Coca-Cola`s 1930s Marketing Masterstroke 🥤✨
📜 A Brief History:
Before the `30s, Santa was often depicted as an elf-like figure who wasn`t uniformly jolly or dressed in red. Coca-Cola sought to change that. They launched a campaign featuring a Santa that was joyful, plump, and adorned in Coke`s signature red and white colors.
🎯 The Marketing Genius:
1. Brand Association: Coca-Cola brilliantly associated itself with Christmas joy, effectively converting Santa into a walking, talking billboard for their brand.
2. Visual Consistency: The same Santa appeared year after year, creating a sense of tradition and reliability—not just for Santa, but for Coca-Cola too.
3. Narrative Storytelling: The ads often showed Santa interacting with children and pets, weaving a narrative that evoked warmth and family values.
🧠 The Emotional Triggers:
- Nostalgia: These ads played on the traditional, "homey" aspects of Christmas, tugging at the heartstrings of adults and children alike.
- Joy & Togetherness: By featuring a Santa who was not just giving out presents but also enjoying a Coke, the ads reinforced the idea that Coca-Cola—like Christmas—is best when shared.
🌍 The Global Impact:
Coca-Cola`s campaign was so effective that it transcended borders, making this version of Santa a global icon. It`s a brilliant example of how marketing can not only sell products but also shape culture and create legends.
So this holiday season, when you see that familiar red suit and that jolly old man, take a moment to appreciate the marketing history that made it all possible. 🎅🥤🌟
#SantaClaus #CocaCola #1930s #MarketingGenius #HolidaySeason #EmotionalMarketing #PopCulture #BrandStory
The AVAILABILITY HEURISTIC 💥
Ever wondered why that last-minute purchase at the checkout line seems irresistible? Welcome to the world of the Availability Heuristic in marketing! 🎯
Discover how stores strategically leverage this psychological trick – placing tempting items right before your eyes – to make you reach for them without a second thought. We are unveiling the power of availability bias and how it subtly shapes your decisions.
Follow @lightdrop for more marketing tips 🚀
Offering free trials of your product or service is a great idea from a marketing perspective. 💡
It makes you more likely to acquire new customers. It lowers the barrier to entry, encouraging potential customers to try out the product or service without any financial commitment upfront. It gives them a taste of what the brand offers, making them more likely to convert into paying customers once they experience the value it provides.
A well-executed free trial can be a win-win for both the brand and the customer. It gives customers a chance to explore the product or service, while the brand gains exposure, trust, and potential long-term customers. However, it`s essential for the brand to deliver a positive and valuable experience during the trial period to ensure a successful conversion rate.
#poweredbyLightdrop
Our goal is to create long-term, meaningful relationships between brands and their consumers. To achieve this, it`s essential to delve deep into the foundational elements of each brand. This is why our custom-developed #poweredbyLightdrop content strategies are seamlessly integrated into the very DNA of every project we ship to our clients.
A little glimpse into one of the roles here at Lightdrop 🚀
#digitamarketing #marketing #marketingagency #socialmediamarketing #socialmediamanager
🔑 Keywords 🔑 play a pivotal role in the world of digital marketing, serving as the foundational building blocks for effective online strategies. These carefully chosen words and phrases hold immense power in driving targeted traffic, enhancing visibility, and ultimately boosting conversions.
They enable precise targeting, improve content relevance, and provide valuable market insights.
By leveraging the power of keywords, businesses can effectively connect with their target audience, increase brand visibility, and drive meaningful results in the ever-evolving digital landscape. 🚀
#keywords #seo #marketing #digitalmarketing #optimization
Witness the limitless possibilities of Artificial Intelligence (AI)! 🚀
When AI meets AI: We asked Chat GPT for a prompt to put into Midjourney to create a social media post about the power of AI. They harnessed the imagery of a futuristic world to portray how AI is propelling society forward into the future of technology.
Swipe to see the prompt we input to get these photos!
Eye Level is Buy Level! 👀💰
Next time you shop, keep your eyes open & your mind aware for these upsell techniques happening all around you.
➡️ Follow @lightdrop for more marketing tips!
#marketing #digitalmarketing #upsell #marketingtips #shoppinghacks #digitalmarketingagency #digitalmarketingtips
Why only advertise for one product when you can advertise for 2?
This super effective & straightfoward ad from Bic combines two of their well known & iconic products. One half is advertising their pens, the other advertising their razors.
A creative & clever way to combine the two seemingly unrelated products into one cohesive ad.
Whether it`s ads, articles, blog posts, or infographics, there`s a method to the structure of the words on the page. Visual hierarchy is the awareness of the placement and size of each element on the page to guide the viewer`s eye toward the most important message.
It`s essential to ensure that your most eye-catching headline is what the viewer reads first to hook them into the rest of your content.
In today`s fast-paced world, if your headline fails to captivate the viewer`s attention, they will quickly move on, missing out on the rest of your message. By prioritizing visual hierarchy and designing your content with an eye-catching headline, you can captivate your audience and ensure that they read and engage with the rest of your content. 🚀
Wishing everyone a happy & safe 4th of July! 🇺🇸
Barilla is always thinking outside the (pasta) box, and using their own iconic product to convey their message. Let this innovative masterpiece inspire you to think differently in your digital marketing endeavors. Embrace the power of creativity and captivate your audience with unconventional ideas, just like Barilla did with their patriotic pasta creation.
Unlock the Power of User-Generated Content! 🌟 Let`s dive deeper into what UGC truly means and how it can revolutionize your marketing strategy.
UGC, or User-Generated Content, is the vibrant, real-life authentic content created by your customers and fans who genuinely love your products or services. It`s the testimonials, reviews, photos, and videos they willingly share, showcasing their authentic experiences with your brand. 📸✨
Here`s how UGC can take your brand to new heights:
1️⃣ Enhanced Credibility: When your audience sees real people raving about your offerings, it builds trust and credibility. UGC acts as social proof, assuring potential customers that they`re making the right choice by choosing your brand.
2️⃣ Increased Engagement: UGC sparks conversations and interactions. It invites your audience to join the conversation, share their thoughts, and become an active part of your brand`s story. It`s a fantastic way to foster a vibrant community around your brand.
3️⃣ More Conversions: UGC is a persuasive force that drives conversions. When your target audience sees others genuinely enjoying your products or services, it inspires them to take action. UGC becomes the catalyst that turns prospects into loyal customers.
UGC adds a layer of authenticity and relatability to your marketing efforts, as it comes directly from real people who genuinely love your products or services. It builds trust, strengthens customer relationships, and fosters a sense of community.
Ready to tap into the power of UGC? Encourage your customers to share their experiences, stories, and creativity. Create branded hashtags, host contests, or simply ask for their feedback.
By encouraging UGC, you tap into the creative potential of your customers, amplifying their voices and transforming them into powerful brand ambassadors. 🚀
Creativity is everywhere! Using graphics in place of text like this ads a visual element and is more playful than a typical text ad. By leveraging visuals, they`re able to effectively convey their message with minimal need for lengthy explanations.
This innovative approach grabs attention, entices curiosity, and leaves a lasting impression on viewers. Embracing the power of creative graphics elevates marketing campaigns to new heights, enabling businesses to stand out in the crowded digital landscape and forge deeper connections with their target audience.
Capture more than just attention: good photography has the power to showcase your products in the best light, communicate your brand message, and ultimately drive sales.
In a crowded marketplace where consumers are bombarded with countless options, good photography can be the differentiator that sets your product apart from the rest.
Product photography was a huge priority for Milo`s launch. We aimed to communicate quality, value, and trustworthiness, all of which are key factors in a consumer`s decision-making process. 🚀
@okmilo
@carloalbertoorecchia
#poweredbyLightdrop
With the right digital marketing tools & techniques, your work for both yourself and your clients can be seen by millions 👀
That’s the power of good marketing 🚀
Having eye-catching visuals is not only a fun element of an ad, but important to catch the eye of the consumer and stick in their minds.
This ad by Bosch joins two opposing images, the tree & the samurai to convey their message while intriguing their audience with the uniqueness of the ad.
Inspiration is all around us 🚀
New Lightdrop Launch: Philips x Kokoon Sleep Headphones - LIVE on Kickstarter, and funded within 23 minutes 👌🏼
The Philips x Kokoon team entrusted us to be the driving force behind the launch of their ultimate sleep earbuds, including the creation of marketing materials, launch videos, and Kickstarter campaign design and execution.
#poweredbyLightdrop🚀
@kickstarter
@sleepkokoon
UX vs. UI: Unraveling the difference between User Experience and User Interface Design.
Ever wondered about the difference between UX and UI? We`re diving into the world of design to uncover the roles of User Experience (UX) and User Interface (UI) in digital marketing.
UX focuses on creating seamless, intuitive, and enjoyable user journeys, ensuring a product or website is easy to use and meets user needs.
While UI design is all about the visual aesthetics, interaction elements, and overall look and feel that captivate users and create a visually stunning experience.
When the air is so good the dog sticks his head IN! 🐶🌬️🚗
We`re always inspired by ads that push the boundaries and make people stop and take notice, like this clever ad by Saatchi & Saatchi. It`s a great example of how creative advertising can capture attention and convey a product`s benefits in a fun and relatable way.
Whether it`s through humor, emotion, or stunning visuals, effective advertising is about creating a memorable experience that resonates with your target market. 🚀
If you know, you know. If you didn’t, now you do! 🚀
UVP is all about highlighting specific reasons why customers should choose YOU vs. the competition. It is about communicating a clear advantage that addresses customers needs & solves their problems.
🔑 UVP is a key marketing message to capture the attention & interest of potential customers in a crowded marketplace.
